Multi-asset brokerage UFX.com has kicked off a new ad campaign in 2018, led by its brand ambassador Andrés Iniesta. As one of the world’s most well-known football stars, Mr. Iniesta is featured in UFX.com’s new commercial, encouraging individuals to launch a new account with the group.
Mr. Iniesta has been featured prominently with UFX.com since July 2017, when the company onboarded him as its brand ambassador and main faces, promoting its image. Mr. Iniesta is a superstar in Spain, with a highly decorated career spanning two decades. In nearly seven months in the role at UFX.com, he has served as an integral piece of the broker’s marketing efforts.
Dennis de Jong, Managing Director of UFX.com, commented exclusively to Finance Magnates: “Mr. Iniesta has been a key component of our marketing campaign in his role as brand ambassador. We look forward to him being the face of our trading platform in 2018, attracting new traders across the continent.”
“The same principles apply in trading, and we want to inspire people to follow similar values that Andrés uses in football – determination, excellence and devotion – which can help them to try something new and exciting,” he explained.
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The commercial features Mr. Iniesta in a somewhat unfamiliar setting, suiting up with an American football team. The inclusion of the sport is somewhat unique amongst brokers, which has maintained a more mainstream setting in traditional football.
Indeed, sports sponsorship deals are popular trend amongst retail brokers, as they are an enticing way to raise brand awareness of the FX, CFDs, and binary options industries. The industry has seen a wide range of marketing deals signed with football, rugby, and racing teams, especially in Europe.
The method has proven to be highly successful, as the sponsorships cut through the clutter and expose the brand to far more people than a publication or even above the line advertising ever could.
On Mr. Iniesta’s part, his contract with UFX.com is for a duration of two years, with an option to extend to three years. He has already managed to help promote the company’s image, while presenting a fresh take on its trading accounts.
“I was thrilled to be a part of the latest UFX ad campaign. It’s always great to be able to try something new and I hope it encourages people to do the same – there’s a first time for everything,” explained Mr. Iniesta.