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Brokers Face Heavy Crackdown on Ads: Can Compliance Automation Be a Solution?
- A trading affiliate violated CAP codes by not including risk warnings in their marketing for reputable brands, as shown by Rightlander scans.
- In 2022, the UK financial watchdog blocked 8,600 ads on Instagram, YouTube, and Facebook promising quick profits and guaranteed returns.
Monday, 20/05/2024 | 10:37 GMT by
Sarafina Wolde Gabriel
Prop Trading Marketing: Is the Paid Ads Approach Viable?
- Paid marketing campaigns are competitive and costly, but prop trading firms ads do not face as many restrictions as retail FX and CFD brokers.
- And also: which social platforms have the best organic growth results?
Wednesday, 15/05/2024 | 13:40 GMT by
Anya Aratovskaya
The AI Effect: Transforming Fintech Operations for Better Customer Engagement
- Banks invest billions in AI, with $85+ billion projected for generative AI by 2030 in payments.
- Investors utilize AI applications for portfolio management, with AUM reaching $2.2-3.7 trillion in 2020.
Wednesday, 03/04/2024 | 07:38 GMT by
Pierre Raymond
"First Year Marketing Success Centers on Data": Experts Share Insights
- The FMLS:23 panelists on the “Marketing in Fintech Startups” emphasized the importance of identifying the audience from day one.
- They advocated for a balance between tech-driven data analytics and human touch.
Wednesday, 31/01/2024 | 17:00 GMT by
Tareq Sikder
'Online Content, Client Understanding, and Trust' as Catalysts in Broker Marketing
- The FMLS panelists of “Marketing for Brokers and Beyond” highlighted that clients perceive themselves as mini-entrepreneurs.
- The talk stressed adaptive marketing amid market volatility, geopolitical issues, and rapid digitization in finance.
Wednesday, 03/01/2024 | 10:03 GMT by
Tareq Sikder
Affiliate Marketing - Now the New Trading Platforms Battleground
- How do market-leading companies make it a compliance success?
Thursday, 16/11/2023 | 09:10 GMT by
FM
Latest Adtech Trends in the Advertising Landscape
- What's on the horizon for Adtech?
Monday, 11/09/2023 | 10:51 GMT by
Pedro Ferreira
Limitations of ChatGPT in Marketing Campaigns
- Why balance and oversight are still needed.
Friday, 08/09/2023 | 11:54 GMT by
Pedro Ferreira
How AI is Transforming Adtech
- The disruption continues.
Friday, 08/09/2023 | 11:43 GMT by
Pedro Ferreira
Should Marketers Be Concerned About ChatGPT?
- How AI might already be shaping the future of marketing.
Wednesday, 30/08/2023 | 11:25 GMT by
Pedro Ferreira
How ChatGPT is Revolutionizing Marketing
- AI is about to take marketers on a wild ride.
Thursday, 24/08/2023 | 16:59 GMT by
Pedro Ferreira
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