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Marketing
Europe's Economic Crossroads: Recession Fears and S&P Global's
Education Center
Will Blockchain Technology Mark a Turning Point in Fraud
Education Center
7 Things We Wish Someone Had Told Us Before We Started Trading
Education Center
Finalto Releases Watchlist 2025, Identifying Risks and
Thought Leadership
Europe's Economic Crossroads: Recession Fears and S&P Global's
Education Center
Will Blockchain Technology Mark a Turning Point in Fraud
Education Center
7 Things We Wish Someone Had Told Us Before We Started Trading
Education Center
Finalto Releases Watchlist 2025, Identifying Risks and
Thought Leadership
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Expert Insights
AI in Marketing: Transforming Strategies and Enhancing Engagement
2024-09-12T11:11:58.738+02:00
AI boosts marketing effectiveness and ROI, with privacy in focus.
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Ramzi Ahmad
Trending
Affiliate Marketing Report – Opportunities in CCs, Savings Accounts
2024-08-02T11:32:23.804+02:00
Predicts growth in investment, savings products in US, credit cards, mortgages in Canada.
Video and AI-generated content lead as top marketing tools along with email marketing.
Economic uncertainty and search engine algorithm changes pose significant challenges.
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Louis Parks
Retail FX
The Power of Purpose: Why Forex Brokers Need a Sustainable Soul
2024-07-10T10:14:36.526+02:00
Purpose-driven marketing for forex brokers is gaining traction, similar to other sectors.
Many brokers are running campaigns to showcase their efforts around sustainability.
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Yen Sim
Retail FX
Brokers Face Heavy Crackdown on Ads: Can Compliance Automation Be a Solution?
2024-05-20T12:37:40.496+02:00
A trading affiliate violated CAP codes by not including risk warnings in their marketing for reputable brands, as shown by Rightlander scans.
In 2022, the UK financial watchdog blocked 8,600 ads on Instagram, YouTube, and Facebook promising quick profits and guaranteed returns.
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Sarafina Wolde Gabriel
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Retail FX
Prop Trading Marketing: Is the Paid Ads Approach Viable?
2024-05-15T15:40:00.000+02:00
Paid marketing campaigns are competitive and costly, but prop trading firms ads do not face as many restrictions as retail FX and CFD brokers.
And also: which social platforms have the best organic growth results?
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Anya Aratovskaya
Trending
The Mindhack Part 3 - Crafting a Digital Marketing Strategy
2024-05-01T12:19:19.373+02:00
Skills without a plan mean nothing.
Leverage tech to get the most out of a smaller team.
Discover what’s working and what’s not.
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Louis Parks
FinTech
The AI Effect: Transforming Fintech Operations for Better Customer Engagement
2024-04-03T09:38:06.115+02:00
Banks invest billions in AI, with $85+ billion projected for generative AI by 2030 in payments.
Investors utilize AI applications for portfolio management, with AUM reaching $2.2-3.7 trillion in 2020.
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Pierre Raymond
Trending
When Financial Ads go Bad (or Good?)
2024-04-02T13:57:41.161+02:00
Suits, finance, sports, they don’t always go hand-in-hand.
A big name doesn’t guarantee a great result.
But, sometimes, cringe is good.
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Louis Parks
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Trending
AI for Content Creators – A Story of Allure and Anxiety
2024-03-25T15:04:33.912+02:00
Why creators should embrace prompt engineering.
Fears of obsolescence and lack of control stand in the way of turbocharging your work.
As I embark on a professional odyssey, questions remain.
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Louis Parks
Trending
Storytelling and Building Creative Narratives - The Mindhack Part 3
2024-03-25T15:00:19.358+02:00
We all love a good yarn.
Creating a narrative around your company or product fosters loyalty.
Forge a sense of connection and emotional investment.
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Louis Parks
Trending
Personalize Your Digital Marketing in 2024 - The Mindhack Part 2
2024-03-20T14:02:35.298+02:00
Target every channel.
Leverage customer data, responsibly.
Embrace the power of AI.
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Louis Parks
Trending
The Psychology of Digital Marketing - The Mindhack Part 1
2024-03-19T12:04:36.443+02:00
Ditch the catchy slogans and go deeper.
Understand customer psychology and make sales.
Just make sure you’ve got the product to back it all up.
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Louis Parks
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Trending
Marketing - The Joys of Hired Guns vs. Full Time Minions
2024-02-20T13:02:37.850+02:00
Financial marketing is a distinct, niche area.
It’s time to look outside your own company.
Look for experience and stop trying to in-house everything.
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FinTech
"First Year Marketing Success Centers on Data": Experts Share Insights
2024-01-31T19:00:02.141+02:00
The FMLS:23 panelists on the “Marketing in Fintech Startups” emphasized the importance of identifying the audience from day one.
They advocated for a balance between tech-driven data analytics and human touch.
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Retail FX
'Online Content, Client Understanding, and Trust' as Catalysts in Broker Marketing
2024-01-03T12:03:35.081+02:00
The FMLS panelists of “Marketing for Brokers and Beyond” highlighted that clients perceive themselves as mini-entrepreneurs.
The talk stressed adaptive marketing amid market volatility, geopolitical issues, and rapid digitization in finance.
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Thought Leaders
Affiliate Marketing - Now the New Trading Platforms Battleground
2023-11-16T11:10:45.367+02:00
How do market-leading companies make it a compliance success?
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FM
ADVERTISEMENT
FM-Events
FMLS:23 Speaker Spotlight – The Power of Marketing in Fintech Startups
2023-10-27T10:31:35.723+02:00
Never underestimate the power of marketing, especially in the fintech arena.
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Jeff Patterson
Trending
Latest Adtech Trends in the Advertising Landscape
2023-09-11T12:51:19.050+02:00
What's on the horizon for Adtech?
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Pedro Ferreira
Trending
Limitations of ChatGPT in Marketing Campaigns
2023-09-08T13:54:15.707+02:00
Why balance and oversight are still needed.
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Pedro Ferreira
Trending
How AI is Transforming Adtech
2023-09-08T13:43:24.352+02:00
The disruption continues.
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Pedro Ferreira
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Trending
Should Marketers Be Concerned About ChatGPT?
2023-08-30T13:25:06.328+02:00
How AI might already be shaping the future of marketing.
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Pedro Ferreira
Trending
How ChatGPT is Revolutionizing Marketing
2023-08-24T18:59:20.622+02:00
AI is about to take marketers on a wild ride.
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Thought Leaders
Lurn’s Anik Singal Reviews Strategies for Entrepreneurs to Make Money with Marketing
2023-07-24T11:41:39.098+02:00
We explored key developments in digital marketing in a full-length interview.
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Retail FX
Spain’s Expanded Restrictions on CFDs Set for July 20, Gets ESMA Backing
2023-07-11T21:09:39.687+02:00
CNMV said 75% of retail investors still lose investments in CFDs trades.
Upcoming rules will ban the use of sales agents, call centres and software providers.
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Solomon Oladipupo
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Retail FX
ESMA Eyes Marketing of Financial Products in EU, Focuses on Risky Instruments
2023-01-16T12:02:35.969+02:00
NCAs will check the quality of promotional campaigns within the financial industry.
Emphasis may be on CFDs and cryptocurrencies.
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See more
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