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Payments
The UK's Football Club Millwall Signs Multi-Year Deal with Fintech Startup MyGuava
2024-07-03T11:28:10.953+02:00
The financial technology company will become a new front-of-shirt sponsor starting from the 2024/25 season.
The long-term deal includes, among others, exclusive Millwall-designed payment cards.
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Exchanges
Crypto Exchange BingX Expands Chelsea FC Deal, Becomes Training Kit Sponsor
2024-07-01T11:21:11.883+02:00
The platform celebrates with a drone "airdrop" of new kits at Stamford Bridge.
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Retail FX
West Ham United Names Intuit QuickBooks as Sleeve Sponsor in Expanded Deal
2024-07-01T10:00:00.000+02:00
This move comes a few months after the company became the club's official accounting software partner.
West Ham has a long history of collaborations with financial firms and FX/CFD brokers.
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CryptoCurrency
HTX Taps Singapore Football Star as Chief Safeguarding Officer
2024-06-17T09:06:53.500+02:00
Hassan Sunny becomes the new brand ambassador in the Asian markets.
The exchange capitalizes on his popularity after the last continental championship qualifier match.
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FinTech
The Kingdom Bank Scores Partnership with West Ham United
2024-03-06T12:40:09.402+02:00
The multi-season agreement signals collaboration between the bank and the Club in the Eastern Caribbean.
It offers customers to win matchday packages, including flights to London and signed merchandise.
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Retail FX
These 10 Football Clubs Can Ensure Marketing Success of Your FX, CFD Brand
2024-02-25T16:00:00.000+02:00
Manchester's jerseys are the most popular in the UK, offering sponsorship opportunities.
Football's global fanbase makes club sponsorships key for FX/CFDs brands' visibility.
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eToro Kicks Off a Three-Year Sponsorship with Australian Football League
2023-11-02T10:27:01.874+02:00
eToro became the Official Trading and Investing Platform of the A-Leagues for three years.
The partnership includes branding on jerseys, substitution boards, and a digital presence.
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Retail FX
FC Barcelona Star Trades Cleats for Trading Platform as OANDA's Ambassador
2023-09-14T13:03:06.501+02:00
OANDA signed the first brand ambassador in its history.
The company has set its sights on one of the best footballers in the world, Lewandowski.
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FinTech
Corpay Enters the Premier League with Aston Villa Football Club Partnership
2023-09-06T14:21:49.228+02:00
The company joined Aston Villa Football Club as their Official FX Partner.
The deal will provide advanced currency risk management and global payment solutions.
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Retail FX
Axi Solidifies LatAm Presence as Girona FC’s First Regional Sponsor
2023-08-10T19:22:27.048+02:00
The broker aims to enhance the experience of its traders in the region.
Several brokers have inked various sports deals since the start of the year.
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Retail FX
TMGM Signs Multi-Year Deal with Chelsea, Becomes Club’s APAC Partner
2023-07-25T17:51:21.146+02:00
TMGM previously sponsored the Australia Open and the ASEAN Football Cup.
Brokers have entered multiple sponsorship deals since the start of the year.
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AUS Global Signs Sponsorship Deal with Real Betis Football Club
2023-07-12T12:50:31.315+02:00
Real Betis offers AUS Global brand exposure on team game shorts.
The partnership is part of Real Betis' expansion strategy.
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Retail FX
Moving the Goalposts: CFDs Sport Sponsorships Go beyond Football
2023-07-11T12:19:44.898+02:00
In this first of the three-part sports sponsorship series, we discussed how niche games are attracting sponsorships.
eToro has at least 18 active sports deals at present in football and several other sports.
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Retail FX
eToro Extends Deal with Czech’s Oldest Football Club SK Slavia Prague
2023-07-10T16:06:24.184+02:00
The Israeli broker signed a sponsorship agreement with four UK football clubs last week.
eToro has inked multiple sports sponsorship deals since the start of 2023.
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Retail FX
eToro Enters the World of Women's Football Ahead of the World Cup 2023
2023-07-05T11:02:36.028+02:00
eToro aims to attract new customers among the fans of women's football.
The company hopes to draw in a greater number of female investors.
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CryptoCurrency
OKX, Man City Sign $70M Deal after Shaking Off Club’s FTX-Related Fears
2023-07-01T00:42:24.743+02:00
The crypto exchange passed the club's 'litmus test' before the deal went through.
FTX's collapse in November created a legal nightmare for its sports partners.
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Retail FX
eToro Secures 2-Year Deal with Dutch Football Club AZ Alkmaar
2023-06-28T22:52:54.967+02:00
The social trading firm recently signed basketball and rugby deals.
Currently, eToro has over 17 teams on its sponsorship list.
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Retail FX
AstroPay Renews Sports Partnership with Wolves Football Club
2023-06-08T10:56:34.213+02:00
The agreement was renewed for the upcoming 2023/24 season.
The AstroPay logo will continue to appear on Wolves match shirts.
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Retail FX
Jordan FA Cup to Be Renamed as CFI Partners Football Association
2023-04-20T15:56:51.205+02:00
CFI will sponsor all major leagues under the JFA.
The brokerage sponsored the recent Mubadala World Tennis Championship.
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CryptoCurrency
Binance Introduces Web3 Services, Ukrainian FC Shakhtar Donetsk Becomes First Partner
2023-04-04T13:19:11.842+02:00
Binance launches Fanverse for FC Shakhtar supporters.
In addition, the Ukrainian football club became the first partner in the newly launched Binance Web3 Services.
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Retail FX
Iker Casillas Joins XTB as a Brand Ambassador
2023-02-14T17:59:38.954+02:00
The football legend becomes another big name that supports the XTB brand.
Casillas played for Real Madrid for 16 years, in 510 official matches.
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CryptoCurrency
Cristiano Ronaldo to Release the First NFT Collection on Binance on Friday
2022-11-15T19:39:41.351+02:00
Ronaldo signed a multi-year partnership deal with Binance in June.
The NFT collection is based on the footballer's iconic life moments.
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CryptoCurrency
English Premier League Looking at a £30M NFT Deal with Sorare
2022-10-28T13:50:42.060+02:00
The league has reportedly discussed the deal with 20 top clubs.
Sorare sold more than $100 million worth of trading cards last year.
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CryptoCurrency
YouHodler Becomes Italian Football Club Torino’s First Crypto Partner
2022-09-30T17:35:04.610+02:00
The fintech firm was approved to offer crypto services in Italy two months ago.
YouHodler intends to open a physical office in Italy soon.
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CryptoCurrency
Liverpool FC Strengthens Collaboration with Sorare
2022-09-24T14:04:14.313+02:00
The club initially formed a partnership with Sorare in 2021.
Liverpool FC and Sorare will collaborate on multimedia fan content.
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