Multi-asset brokerage UFX.com has secured Andrés Iniesta, one of the world’s most well-known football stars, as its brand ambassador. Mr. Iniesta is a superstar in Spain, with a highly decorated career spanning two decades. At UFX.com he will be an integral component of the broker’s marketing campaign.
Sport sponsorships continue to be a popular trend amongst brokers, as they are an enticing way to raise brand awareness of the FX, CFDs, and binary options industries. We have seen a multitude of marketing deals signed with football, rugby, and racing teams in Europe. The method has proven to be highly successful, as the sponsorships cut through the clutter and expose the brand to far more people than a publication or even above the line advertising ever could.
Global marketing focus
Mr. Iniesta will help drive UFX.com’s marketing ambitions and assist in the brokerage’s branding efforts. As its international brand ambassador, he will be a recognizable face for the company, looking to strengthen UFX.com’s global market footprint. His contract with UFX.com is for 2 years, with an option to extend to 3.
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Mr. Iniesta originally began his football career with FC Barcelona back in 1996. The following years saw him rise through the ranks to become one of the best midfielders in the history of the sport – he played a key role in Spain’s 2010 World Cup victory against the Netherlands. He has earned a lengthy list of accolades during his past few years of tournament play.
To date, Mr. Iniesta has garnered nearly 33 trophies, amongst other noteworthy titles. These include the 2012 ‘UEFA Best Player in Europe’ and the 2012 and 2013 ‘IFFHS World’s Best Playmaker’. Mr. Iniesta commented on the new role: “I am delighted to join UFX as Brand Ambassador and look forward to a long and successful partnership. Focus and determination help me achieve my goals.”
“UFX is proud to announce our association with Andrés Iniesta. With our shared commitment to excellence and UFX’s devotion to our traders, I’m certain our new alliance with Andrés Iniesta will help take us all to the next level of success,” explained Dennis de Jong, Managing Director of UFX.com.
Mr. Iniesta will join UFX.com alongside recently appointed UK brand ambassador and rugby legend, Mike Tindall. A little over a year ago, the group also inked a partnership with French footballer and sports commentator Emmanuel Petit, who became the official face of the group in France.