Only 18% of US Investors Show Advanced Investment Literacy, Study Finds

Monday, 05/10/2026 | 16:30 GMT by Tanya Chepkova
  • Most investors understood basic financial concepts, but only 18% demonstrated advanced knowledge of leverage, diversification and investment risks.
  • Advanced literacy was associated with lower fraud susceptibility, although the study does not establish causation.
FINRA

Most US investors surveyed could handle basic questions about stocks, bonds and inflation, but their knowledge weakened when leverage, interest-rate risk and other potential sources of loss entered the picture.

Only 18% of US investors with assets outside workplace retirement plans demonstrated advanced investment literacy, another 66% demonstrated basic knowledge but did not meet the standard for advanced literacy.

The analysis was made by the FINRA Investor Education Foundation and Stanford Initiative for Financial Decision-Making and based on the 2024 National Financial Capability Study Investor Survey.

Advanced Knowledge Centres on Investment Risk

The researchers selected 13 questions from an initial set of 17. Five covered basic concepts, including interest, inflation and the definitions of stocks and bonds. Eight tested more advanced areas such as diversification, margin trading, short selling, options, interest-rate risk and bankruptcy.

Respondents were divided into three groups. Some 16% had low investment literacy, 66% demonstrated basic-only literacy and 18% qualified as advanced.

Most respondents understood conventional instruments, but far fewer correctly identified how leverage can magnify losses, diversification affects volatility or rising interest rates influence bond prices.

Distribution of Investment Literacy Among Investors. Source: FINRA Investor Education Foundation
Distribution of Investment Literacy Among Investors. Source: FINRA Investor Education Foundation

Basic Knowledge Does Not Guarantee Fraud Recognition

The limits of basic knowledge also appeared in responses to a hypothetical investment promising guaranteed, risk-free annual returns of 25% for five years.

Among investors with basic-only literacy, 54% said they would invest, compared with 49% of the low-literacy group and 35% of advanced investors.

The report does not state whether the five-percentage-point difference between the first two groups was statistically significant, so the figures should not be read as evidence that basic knowledge increases vulnerability.

Finance Magnates previously covered the fraud question as part of the broader 2024 survey. The new analysis uses the same respondents but divides them into three literacy groups rather than measuring change over time.

The results cover only US investors with assets outside retirement plans, not the wider population. The authors said investor education should place greater emphasis on leverage, diversification and other sources of investment risk, alongside fraud recognition.

Most US investors surveyed could handle basic questions about stocks, bonds and inflation, but their knowledge weakened when leverage, interest-rate risk and other potential sources of loss entered the picture.

Only 18% of US investors with assets outside workplace retirement plans demonstrated advanced investment literacy, another 66% demonstrated basic knowledge but did not meet the standard for advanced literacy.

The analysis was made by the FINRA Investor Education Foundation and Stanford Initiative for Financial Decision-Making and based on the 2024 National Financial Capability Study Investor Survey.

Advanced Knowledge Centres on Investment Risk

The researchers selected 13 questions from an initial set of 17. Five covered basic concepts, including interest, inflation and the definitions of stocks and bonds. Eight tested more advanced areas such as diversification, margin trading, short selling, options, interest-rate risk and bankruptcy.

Respondents were divided into three groups. Some 16% had low investment literacy, 66% demonstrated basic-only literacy and 18% qualified as advanced.

Most respondents understood conventional instruments, but far fewer correctly identified how leverage can magnify losses, diversification affects volatility or rising interest rates influence bond prices.

Distribution of Investment Literacy Among Investors. Source: FINRA Investor Education Foundation
Distribution of Investment Literacy Among Investors. Source: FINRA Investor Education Foundation

Basic Knowledge Does Not Guarantee Fraud Recognition

The limits of basic knowledge also appeared in responses to a hypothetical investment promising guaranteed, risk-free annual returns of 25% for five years.

Among investors with basic-only literacy, 54% said they would invest, compared with 49% of the low-literacy group and 35% of advanced investors.

The report does not state whether the five-percentage-point difference between the first two groups was statistically significant, so the figures should not be read as evidence that basic knowledge increases vulnerability.

Finance Magnates previously covered the fraud question as part of the broader 2024 survey. The new analysis uses the same respondents but divides them into three literacy groups rather than measuring change over time.

The results cover only US investors with assets outside retirement plans, not the wider population. The authors said investor education should place greater emphasis on leverage, diversification and other sources of investment risk, alongside fraud recognition.

About the Author: Tanya Chepkova
Tanya Chepkova
  • 518 Articles
  • 3 Followers
About the Author: Tanya Chepkova
Tanya Chepkova is a News Editor at Finance Magnates with more than 16 years of experience in financial journalism, covering forex, crypto, and digital asset markets. Her work spans daily industry reporting and data-driven, long-form explainers focused on market structure, trading models, and regulatory shifts. Before joining Finance Magnates, she led the editorial team of a cryptocurrency-focused media outlet for six years. Her reporting combines analytical depth with clear storytelling, with particular attention to how structural changes in trading, stablecoin infrastructure, and emerging products such as prediction markets reshape the broader financial ecosystem. She covers global developments and provides additional insight into CIS markets. Areas of Coverage: Crypto and digital asset markets Prediction markets Stablecoins and cross-border payments Industry analysis and long-form explainers
  • 518 Articles
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