Gain Capital, the owner of the lucrative forex.com domain, has redesigned its website and it is now much more user friendly. As ‘forex’ is a keyword that EVERYBODY buys and searches for when looking for any forex related content/service naturally forex.com comes up as the first result most of the time. From SEO point of view this leads to a very large number of ‘free’ visitors hence in many more clients for Gain.
With that in mind, Gain realized that if the traffic is big and diversified (even non English speaking traders are searching for the word ‘forex’ in English) it should transform forex.com into a multilingual hub in order to cater to all geographies and languages. Therefore, when you now click forex.com what you first see is a huge map of the world with Gain’s regional offices and a country selection combo-box where you can select your own country and then be taken to your regional office’s website. The current design also supports a few languages if the client prefers them over English.
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Additional advantage of this world’s map design, whether planned or not, is that it literally puts Gain on the map – Gain is as a major global player that it is. After all, according to my own survey, Gain is world’s fourth largest broker.