Leads or lead generation are an essential component of marketing and powerful tool by brokers.
In its simplest form, leads can be defined as the outreach of customer interest or enquiry into products or services, most often associated with brokerages.
These can be created for purposes such as list building, e-newsletter list acquisition, or for sales leads. Amongst marketers, such lists are one of their most important assets and instrumental to sales.
There are a variety of methods for generating leads that traditionally fall under the mantle of advertising.
However, this may also include non-paid sources such as organic search engine results or referrals from existing customers
How Are Leads Generated?
In the FX space, nearly every brokerage has their own list of leads. How exactly these are generated varies to some extent. Most come from a composite of sources or activities.
Specific parameters on the Internet such as personal referrals, telephone calls, or even conference attendance either by the company or telemarketers, through advertisements are the most common examples of this.
Indeed, content marketing, search engine, and events are all effective ways in bolstering leads over time and account for the highest concentration of lead generation.
Leads are also a powerful took by marketers to pursue new clients. This can involve customer relationship management (CRM) technology or follow ups in the form of contacting.
The goal of these contacts is the conversion into a client. Simply obtaining a list of leads does not always correlate to business. This is where sales, follow ups, or other methods come into play.