Kris Marszalek, the co-founder and chief executive of Crypto.com, has bought the AI.com domain for about $70 million in cryptocurrency, in what is reportedly the largest publicly disclosed domain name sale to date.

He plans to introduce the new site during a Super Bowl commercial this weekend, positioning it as a fresh entrant in the fast-growing artificial intelligence market.

Record-Breaking Domain Purchase

According to the FT, the $70 million price tag, paid entirely in digital assets, was confirmed by broker Larry Fischer of GetYourDomain.com, who did not disclose the seller’s identity.

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"I purchased ai.com in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl," Marszalek mentioned on X.

I purchased https://t.co/ac2AqjBNxj in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl. pic.twitter.com/BbqVo1bQLZ

— Kris (@kris) February 6, 2026

Marszalek said he sees the acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term as a long-term investment in what he expects to be one of the most significant technological waves over the next 10 to 20 years.

He added that he had already received what he called “an absolutely insane amount of money” in offers to buy the domain but intends to keep it to build a business and brand.

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AI.com will offer a personal AI agent designed to help users send messages, use applications and trade stocks, with a focus on ease of use for non-technical consumers.

Super Bowl Debut for Consumer AI Agent

Marszalek said he wants the service to provide features similar to popular AI agents that have drawn attention in Silicon Valley in recent weeks, but with a simpler setup.

The entrepreneur links the purchase to a broader branding strategy, arguing that owning a prominent domain helps avoid commoditization in a crowded market.

Marszalek already controls Crypto.com, which he launched in 2016 and says generates about $1.5bn in annual revenue, supported by high-profile marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term deals including a $700mn naming-rights agreement for a Los Angeles sports arena and partnerships with Trump Media & Technology Group.