eToro Crosses 200 Crypto Mark Despite Push to Cut Reliance on Digital Assets

Thursday, 07/05/2026 | 08:15 GMT by Damian Chmiel
  • The trading platform added 19 tokens, including DoubleZero, Avantis and Virtuals Protocol, bringing its total list to over 200 names.
  • The expansion runs alongside the firm's own campaign to reduce dependence on crypto, which still accounted for more than 90% of 2025 revenue.
Yoni Assia at the eToro IPO launch event at Nasdaq (Photo: Wikimedia)
Yoni Assia at the eToro IPO launch event at Nasdaq (Photo: Wikimedia)

eToro has added 19 cryptoassets to its trading platform, pushing its total digital asset menu past 200 names. The new listings include DoubleZero (2Z), Avantis (AVNT), Virtuals Protocol (VIRTUAL), MemeCore (M), Horizen (ZEN), Venice Token (VVV), Illuvium (ILV), Safe (SAFE) and ZetaChain (ZETA), the Nasdaq-listed company said today (Thursday).

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The Israeli fintech, which became publicly traded in May 2025, frames the rollout as part of its broader effort to widen retail investor access to digital assets within what it markets as a multi-asset platform sitting alongside thousands of stocks, ETFs, indices, currencies and commodities.

The new tokens come on top of an existing menu that already covered more than 150 cryptoassets at year-end 2025, according to the company's full-year 2025 results.

A Bigger Crypto Menu, While Trying to Sell Stocks

The expansion lands at an awkward spot in eToro's product cycle. The platform spent the past year openly trying to steer clients into traditional markets, after disclosures around its IPO laid bare just how dependent the business is on crypto trading flows.

Cryptoassets generated $1.91 billion of eToro's $2.09 billion in second-quarter 2025 revenue, or 91%, when the company rolled out a cashback program offering UK and European users 1% back in stocks for converting deposited crypto into pounds or euros. The first quarter ran even hotter, with crypto contributing 93% of revenue. For the full year 2025, crypto trading accounted for $12.9 billion of eToro's roughly $13.7 billion in total revenue.

Adi Lasker-Gattegno, eToro's Director of Liquidity Management and Crypto Operations
Adi Lasker-Gattegno, eToro's Director of Liquidity Management and Crypto Operations

Adi Lasker-Gattegno, eToro's Director of Liquidity Management and Crypto Operations, said in a statement that "passing the 200 cryptos milestone is a significant moment for eToro," and that the goal is to give users more ways to engage with the crypto market within the company's multi-asset platform.

Crypto Activity Has Cooled in 2026

The push to add more tokens follows a notable slowdown in crypto trading on the platform. eToro's full-year 2025 results showed crypto income declined from 2024 levels, which the firm attributed to lower retail trading volumes and reduced market volatility.

The pattern has continued into the new year. In February, the company reported that crypto trades dropped 36% year-over-year to 3.3 million, even as capital markets activity surged 81%.

That mix shift has not gone unnoticed by investors. eToro shares are down roughly 50% from their May 2025 Nasdaq debut at $67, even after the company posted record net contribution of $868 million for 2025.

As FM Intelligence has documented, much of the market's caution has centered on the firm's reliance on retail crypto sentiment and the thin economics of cryptocurrency intermediation. In Q3 2025, eToro turned $3.97 billion in crypto revenue into just $77.4 million in net contribution.

Custodial and Non-Custodial, With Regional Caveats

eToro said the new tokens can be bought, sold, held, deposited, transferred and converted on its platform, with staking available for eligible assets. The firm offers both custodial and non-custodial wallet options, though it noted that token availability and feature support vary by region and remain subject to local eligibility rules.

The company reported 40 million registered users across 75 countries and roughly 3.8 million funded accounts at the end of 2025.

Beyond crypto, eToro has also pushed into UCITS/ETFs, neo-banking features and discussions with Kalshi and Polymarket on prediction markets, all part of a wider effort to broaden the revenue base beyond digital assets.

eToro has added 19 cryptoassets to its trading platform, pushing its total digital asset menu past 200 names. The new listings include DoubleZero (2Z), Avantis (AVNT), Virtuals Protocol (VIRTUAL), MemeCore (M), Horizen (ZEN), Venice Token (VVV), Illuvium (ILV), Safe (SAFE) and ZetaChain (ZETA), the Nasdaq-listed company said today (Thursday).

Singapore Summit: Meet the largest APAC brokers you know (and those you still don't!)

The Israeli fintech, which became publicly traded in May 2025, frames the rollout as part of its broader effort to widen retail investor access to digital assets within what it markets as a multi-asset platform sitting alongside thousands of stocks, ETFs, indices, currencies and commodities.

The new tokens come on top of an existing menu that already covered more than 150 cryptoassets at year-end 2025, according to the company's full-year 2025 results.

A Bigger Crypto Menu, While Trying to Sell Stocks

The expansion lands at an awkward spot in eToro's product cycle. The platform spent the past year openly trying to steer clients into traditional markets, after disclosures around its IPO laid bare just how dependent the business is on crypto trading flows.

Cryptoassets generated $1.91 billion of eToro's $2.09 billion in second-quarter 2025 revenue, or 91%, when the company rolled out a cashback program offering UK and European users 1% back in stocks for converting deposited crypto into pounds or euros. The first quarter ran even hotter, with crypto contributing 93% of revenue. For the full year 2025, crypto trading accounted for $12.9 billion of eToro's roughly $13.7 billion in total revenue.

Adi Lasker-Gattegno, eToro's Director of Liquidity Management and Crypto Operations
Adi Lasker-Gattegno, eToro's Director of Liquidity Management and Crypto Operations

Adi Lasker-Gattegno, eToro's Director of Liquidity Management and Crypto Operations, said in a statement that "passing the 200 cryptos milestone is a significant moment for eToro," and that the goal is to give users more ways to engage with the crypto market within the company's multi-asset platform.

Crypto Activity Has Cooled in 2026

The push to add more tokens follows a notable slowdown in crypto trading on the platform. eToro's full-year 2025 results showed crypto income declined from 2024 levels, which the firm attributed to lower retail trading volumes and reduced market volatility.

The pattern has continued into the new year. In February, the company reported that crypto trades dropped 36% year-over-year to 3.3 million, even as capital markets activity surged 81%.

That mix shift has not gone unnoticed by investors. eToro shares are down roughly 50% from their May 2025 Nasdaq debut at $67, even after the company posted record net contribution of $868 million for 2025.

As FM Intelligence has documented, much of the market's caution has centered on the firm's reliance on retail crypto sentiment and the thin economics of cryptocurrency intermediation. In Q3 2025, eToro turned $3.97 billion in crypto revenue into just $77.4 million in net contribution.

Custodial and Non-Custodial, With Regional Caveats

eToro said the new tokens can be bought, sold, held, deposited, transferred and converted on its platform, with staking available for eligible assets. The firm offers both custodial and non-custodial wallet options, though it noted that token availability and feature support vary by region and remain subject to local eligibility rules.

The company reported 40 million registered users across 75 countries and roughly 3.8 million funded accounts at the end of 2025.

Beyond crypto, eToro has also pushed into UCITS/ETFs, neo-banking features and discussions with Kalshi and Polymarket on prediction markets, all part of a wider effort to broaden the revenue base beyond digital assets.

About the Author: Damian Chmiel
Damian Chmiel
  • 3518 Articles
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About the Author: Damian Chmiel
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia. His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch. Education: MA in Finance and Accounting, Cracow University of Economics
  • 3518 Articles
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