eToro launched 250 additional UCITS ETFs today (Tuesday), expanding its European investment offerings as the trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term faces mounting competitive pressure from larger brokerages replicating its signature features.

eToro Adds 250 UCITS ETFs

The rollout targets European clients who increasingly favor UCITS-structured funds for their regulatory protections and transparency. European UCITS ETF inflows hit a record €330.6 billion in 2025, pushing total assets under management to €2.57 trillion.

“eToro's goal is to open the global markets and make investing as simple as possible,” said Yossi Brandes, VP of Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term Services at eToro. “For our European investors, UCITS ETFs are a key gateway to diversified and cost-effective portfolios.”

The platform said hundreds more UCITS ETFs will be added in coming months. The new funds integrate with eToro's recurring investment tool, which allows users to schedule automatic purchases at fixed intervals. Monthly minimums start at $25, and the company is waiving conversion fees on recurring deposits through March 31, 2026.

The addition, hovever, comes one day after eToro announced plans to cut 7% of its workforce globally, a restructuring CEO Yoni Assia said would “correctly size business needs and support a long-term growth strategy.”

Rivals Chip Away at Social Trading Edge

eToro's expansion follows a difficult stretch for the publicly traded company. Earlier this month, Goldman Sachs downgraded the stock to neutral, warning that competitors are eroding its once-unique position in copy trading. The bank projects roughly 7% annual revenue growth through 2027, a modest forecast despite assets under administration surpassing $18 billion in November.

• Retail Investors Get Worldwide UAE Access with eToro as 56% Expect Market Rally
• eToro Sponsors Djurgårdens IF as Nordic Stock Access Expands for Retail Clients

Shares (NASDAQ: ETOR) have slumped more than 50% since the company's May 2025 IPO at $52. The stock tested levels below $31 this week, after the layoff announcement, marking new lows since its Nasdaq debut.

“As demand for these products continues to grow, particularly among our European clients, we are pleased to announce the addition of 250 new UCITS ETFs, with hundreds more coming soon,” Brandes said.

Recent Feature Rollouts Continue

The ETF push follows other product launches aimed at deepening user engagement. One-third of eToro trades now occur during 24/5 extended market hours, mirroring growth at rivals like Robinhood and Interactive Brokers that also offer round-the-clock access.

Last month, the company launched stock lending for UK retail investors through a partnership with BNY and EquiLend, bringing institutional-style passive income opportunities to its customer base.

“Recurring investments reduce the need to worry about timing the market and help investors build healthy long-term habits,” Brandes added. “Our new recurring investment plan is an ideal way to steadily build exposure to ETFs.”