"Frustration With Uncertainty, Cost": FMA Chief Barrass on the Sandbox That Produced One Launch

Wednesday, 27/05/2026 | 05:52 GMT by Damian Chmiel
  • Six of 24 applicants made it into the pilot since December 2024, but only one firm is publicly identified as having reached the market.
  • The flagship participant's stablecoin business has been up for sale since March, after parent Swyftx shut down the Easy Crypto exchange.
Map and a flag of New Zealand
Map and a flag of New Zealand

New Zealand's Financial Markets Authority (FMA) published a 15-page report today (Wednesday) outlining what it learned from its fintech regulatory sandbox pilot. The numbers tell a more complicated story than the framing suggests.

Of 24 firms that submitted expressions of interest when the pilot launched in December 2024, six were admitted to the cohort.

Only one is identified in the FMA's published timeline as having reached the market in the 17 months since.

The Pilot's Flagship Is on the Block

That firm is ECDD Holdings, the Easy Crypto subsidiary behind the NZDD stablecoin . ECDD received the first sandbox exemption and license in December 2025, the FMA said.

In March, the regulator granted ECDD a first-of-its-kind designation declaring NZDD is not a financial product. Within roughly ten days, Swyftx, Easy Crypto's Australian parent, was reportedly shopping the stablecoin business, according to NBR.

Swyftx then shut Easy Crypto's New Zealand exchange on March 31, citing regional streamlining. The stablecoin business has remained for sale, with demand for the locally backed NZDD reportedly failing to gain meaningful traction.

The Other Five Firms Are Still Working Through the System

The remaining pilot participants are Tandym, a group investing platform, Homeshare, which proposed fractionalized real estate, Invest Inya Farmer, an agricultural assets venture, Emerge, a digital banking entrant and IndigiShare, a Māori capital access platform.

Samantha Barass
Samantha Barass, FMA

The FMA Chief Executive, Samantha Barass, said that participants expressed "frustration with uncertainty, cost, and the steep transition to full licensing."

“The sandbox has provided valuable insights into how innovative firms experience our regulatory system in practice and where more proportionate pathways to market could support innovation without compromising regulatory standards or consumer protections.”

On-Ramp Lincense Aims to Address the Bottleneck

The FMA is now building an "on-ramp" license intended to give innovative firms a more proportionate pathway to market. The May 27 report confirmed that workstream and added a multi-year program covering virtual assets and payments.

The agency also flagged a thematic exploration of artificial intelligence in financial advice, following its Access to Advice report in March.

Regional peers including Hong Kong, Singapore and Australia have all moved on stablecoin or digital asset regimes during the past year, narrowing New Zealand's first-mover window.

For now, the FMA's signature sandbox outcome remains a stablecoin whose issuer has been wound down, and whose token is waiting for a new owner.

New Zealand's Financial Markets Authority (FMA) published a 15-page report today (Wednesday) outlining what it learned from its fintech regulatory sandbox pilot. The numbers tell a more complicated story than the framing suggests.

Of 24 firms that submitted expressions of interest when the pilot launched in December 2024, six were admitted to the cohort.

Only one is identified in the FMA's published timeline as having reached the market in the 17 months since.

The Pilot's Flagship Is on the Block

That firm is ECDD Holdings, the Easy Crypto subsidiary behind the NZDD stablecoin . ECDD received the first sandbox exemption and license in December 2025, the FMA said.

In March, the regulator granted ECDD a first-of-its-kind designation declaring NZDD is not a financial product. Within roughly ten days, Swyftx, Easy Crypto's Australian parent, was reportedly shopping the stablecoin business, according to NBR.

Swyftx then shut Easy Crypto's New Zealand exchange on March 31, citing regional streamlining. The stablecoin business has remained for sale, with demand for the locally backed NZDD reportedly failing to gain meaningful traction.

The Other Five Firms Are Still Working Through the System

The remaining pilot participants are Tandym, a group investing platform, Homeshare, which proposed fractionalized real estate, Invest Inya Farmer, an agricultural assets venture, Emerge, a digital banking entrant and IndigiShare, a Māori capital access platform.

Samantha Barass
Samantha Barass, FMA

The FMA Chief Executive, Samantha Barass, said that participants expressed "frustration with uncertainty, cost, and the steep transition to full licensing."

“The sandbox has provided valuable insights into how innovative firms experience our regulatory system in practice and where more proportionate pathways to market could support innovation without compromising regulatory standards or consumer protections.”

On-Ramp Lincense Aims to Address the Bottleneck

The FMA is now building an "on-ramp" license intended to give innovative firms a more proportionate pathway to market. The May 27 report confirmed that workstream and added a multi-year program covering virtual assets and payments.

The agency also flagged a thematic exploration of artificial intelligence in financial advice, following its Access to Advice report in March.

Regional peers including Hong Kong, Singapore and Australia have all moved on stablecoin or digital asset regimes during the past year, narrowing New Zealand's first-mover window.

For now, the FMA's signature sandbox outcome remains a stablecoin whose issuer has been wound down, and whose token is waiting for a new owner.

About the Author: Damian Chmiel
Damian Chmiel
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About the Author: Damian Chmiel
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia. His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch. Education: MA in Finance and Accounting, Cracow University of Economics
  • 3577 Articles
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