State your name, company name and position please:
Haim Lagziel CEO of O-Systems
Describe your company with three words:
Boutique Trading Platforms
Please go into detail about the Company, its market segment and recent developments:
O-Systems have started as an answer to the problems raised by platforms owners.
We have created top of the line and innovative features for the multi-asset trading industry such as the Auto Trader, bigger trading box and our unique Social/Copy trading feature, which has no competitor in the industry. Today we have 16 Partners brands around the world. And we are now working on exiting new developments that will be exposed and publish by the end of March 2014..
How did you arrive at your current position, and what expertise do you offer the Forex Industry:
For the past 18 years I have been deeply involved in the financial industry from wealth management at Apex Capital Management back in 1998 to my independent developments at the online marketing industry with 100% segmentation to the Forex and CFD Industry.
Please elaborate on your industry experience, and what you have achieved since being appointed CEO.
As a strong believer in the Social trading arena I have strived to allocate financial projects involving social features. This is why my main project back in 2009 was to set up the Israeli ZuluTrade branch, I Have also developed unique retention tools and lead generation widgets for more than 35 brokers on the FX Industry.
From being appointed as the company CEO we have excided our Yearly goals and now marketing three types of high-end platforms. Moreover, Industry wise the unique features that we have in use and our advanced GUI speak for itself, we are overbooked with orders and growing rapidly!
Why should current graduates or people looking for a job in Forex consider working for your company?
Competitive salaries, personal development, very warm and family oriented work atmosphere and being part of the latest innovations in the industry.
What are your present issues and challenges and what is your plan to steer the company through them successfully?
We wish to be more involved in the Asian regions; therefore we are designing and altering our trading systems to adhere to the Asian regulation requirements.
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As industry is well known to be highly competitive, what means do you use to survive and to excel in such a fast and sometimes harsh environment (except for collaboration with Forex Magnates Directory of course ;)?
On top of the tailor made trading platforms we supply and a rap up solution, we provide supreme high end service to our customers. There is no request or demand that we do not address immediately and our customers can easily confirm that.
Another major advantage over the other platform providers is in the marketing side of the business. I personally help each brand to succeed in their ROI targets and I have many tools for this purpose. We help them reduce their marketing cost magnificently and to the best of my knowledge there is not such a real complete solution available at the moment.
Does your company focus on the domestic market or does it have a global presence?
What is your company’s plan for the next two years? Please detail any expansions, technological developments, mergers/acquisitions or proposed entries into new markets.
Our main objective is to enrich and strength our existing brands helping them to grow. We do that by constantly creating substantial relative advantages for them in this competitive market.
Is branding important, and what is your corporate view on it?
Yes it is very important and we are investing a lot of recourses in barding, as FX mangers know
Do you read Forex Magnates Quarterly report?
Of course, FX magnets to me is one of the most trusted sources for this kind of information.
What’s your view on the Forex/social network phenomenon? A good way to further the business with much lower costs, or a potential regulatory hazard should it be deemed financial advice by regulators?
As mentioned before I am deeply into social networks, we offer features involving social trading and we are the first and the only ones to my best of knowledge, simply because we’re big believers in the social phenomenon.
Are you using social media channels to create greater exposure and increase trader lifespan?
Yes we do. We operate in the relevant social networks to promote our company and provide a lot of guidance and training to our brands how to do it properly in order to get positive results and exposure.