IBTimesFX: Interview with FXCM's Drew Niv

Scope out this interesting interview with FXCM's CEO Drew Niv over here. Some of what he says supports my opinion of why FXCM acquired ODL. I speculated that "FXCM is buying here not just a very strong brand name and a client base but also ODL’s presence in the UK, its White Labels

White Labels White Labeling or white labels are an extremely common practice in the forex market, which implies one buying another firm’s product and then marketing it as its own. This is routinely done in the retail space, as white labeling is helpful in utilizing trading software, platforms, and other additional services that brokerages may offer.What Are the Benefits of White Labels?White labeling is very popular in the forex market given the benefits it bestows to all parties. This includes both the buye White Labeling or white labels are an extremely common practice in the forex market, which implies one buying another firm’s product and then marketing it as its own. This is routinely done in the retail space, as white labeling is helpful in utilizing trading software, platforms, and other additional services that brokerages may offer.What Are the Benefits of White Labels?White labeling is very popular in the forex market given the benefits it bestows to all parties. This includes both the buye Read this Term and Introducing Brokers and also its Prime Brokerage business which now offers Hotspot, Lava, Integral and Currenex."

Q: What are your plans regarding your recent Acquisition

Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term of ODL?

A: Well we are spending the next 6 weeks integrating the systems and pulling over the ODL clients into the FXCM Trading Platforms. Then we will be integrating the two companies together. And we will be adding many of the products from ODL to the global menu of the FXCM products. Clients worldwide will be seeing an increasing of offered products. ODL has many more products than FXCM and this is also a reason why we acquired ODL. This is definitely something where we are very excited about it. As well we are bringing better products to the European markets. So I think European clients will certainly have a huge benefit out if it.

Q: Who is your target audience?

A: 90% of our customers are individual currency speculators. 10% of our revenues come from institutions like hedge funds and banks.

I'd think FXCM is more diversified than that but it appears that it's still primarily retail oriented.