FXPRIMUS Starts Meet Your Heroes Campaign

Cypriot based retail foreign exchange broker FXPRIMUS has launched a new marketing campaign entitled 'Meet Your Heroes' which gives traders and brokerage customers an opportunity to meet with the Manchester City FC (MCFC) players. Anyone can take part in the prize draw to meet the first team in their official training center, City Football Academy.

It is worth recalling that in 2015 FXPRIMUS signed a multi-year partnership contract with Manchester City worth $2 million a year. The agreement allows the use of the club’s marketing channels to promote the brand, including a presence across the team’s digital channels. FXPRIMUS is also a regular presence at MCFC’s Etihad Stadium.

The recently announced contest, carried out via the MCFCheroes.com website, is directed to all football lovers who would like to meet their favorite footballers face-to-face. FXPRIMUS points out that previously no other broker has prepared such a marketing event in the foreign exchange industry.

Contracts and deals with the athletes and sports teams are becoming more and more popular among FX and binary options firms. This is an interesting way to interact with the fans for marketing purposes, build brand awareness and acquire new clients. A month ago, Finance Magnates reported on the binary brokerage IQ Option signing a sponsorship agreement with Aston Martin Racing. IQ Option stated, that it wanted to associate itself with reliability and speed, equating its Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term with Aston Martin’s high quality cars.

As reported by the CEO and director of FXPRIMUS, Terry Thompson, in a recent statement: "With this campaign, we plan to gently introduce the world of safe trading to new target markets whilst simultaneously incentivizing them with a quite remarkable prize that is yet to be offered to Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term traders, notwithstanding the large numbers of football sponsorships within the industry.”

Traders and football fans wishing to take part in the Meet Your Heroes campaign have to choose one of the MCFC’s players and register to the prize-draw. FXPRIMUS will select 5 lucky winners who will be able to meet with the team and personally talk with their chosen player. The results will be published on April 13, 2016.

Another example of the FX industry promotion through sports is an agreement between Insta Forex and Italian football club Palermo, about which Finance Magnates wrote a few months ago. The partnership deal was signed for two years and involves the use of the club’s marketing materials to advertise the brokerage’s offering.