Praxis Tech has unveiled its latest innovation in the realm of online payments with the introduction of the 3DS Cascading feature, promising enhanced efficiency and user-friendliness without compromising on security. The new feature, integrated into the company’s renowned Payment Orchestration Platform, aims to streamline the authentication process while maintaining compliance with Strong Customer Authentication (SCA) requirements.

Online Payments with Praxis Tech's 3DS Cascading

The 3DS Cascading feature marks a significant leap forward in online payment technology, addressing the challenge of processing errors and re-authentication hurdles encountered in previous systems.

By leveraging Praxis’ Smart Routing technology, the platform identifies the optimal payment route for each transaction, significantly reducing the need for customers to undergo repetitive verification processes in case of errors.

Guy Karsenti, the Chief Technology Officer at Praxis Tech, emphasized the transformative impact of the new feature: “This new feature significantly enhances our merchant services and value proposition by making online payments quicker and easier for users, without compromising on the essential security and verification steps needed.”

Elevating Transaction Efficiency

One of the key advantages of the 3DS Cascading feature lies in its ability to enable true frictionless cascading, effectively minimizing loading screens and repetitive SCA checks. By streamlining the authentication process behind the scenes, the feature leads to faster transactions across both desktop and mobile platforms, thereby reducing the likelihood of abandoned payment sessions and enhancing the overall checkout experience for users.

Karsenti further elaborated on the technical sophistication of the 3DS Cascading feature, highlighting its seamless integration with Praxis’ merchant plug-in and intelligent routing capabilities. This integration empowers businesses to cascade transactions to any acquirer effortlessly while benefiting from the platform’s decline recovery suite and upcoming risk and fraud engine.

Facilitating over $4.5 billion in transaction volume last year alone, Praxis Tech has established itself as the payment solution of choice in industries such as iGaming and trading. Preliminary testing has already showcased a notable reduction in authentication steps, with an average of two per transaction observed in Praxis’ core sectors.