eToro has entered into a multi-year partnership with Leeds United Football Club, becoming the Official Trading Partner of the club's men's and women's teams from the 2026/27 season.

The partnership extends eToro's existing presence in sports sponsorship. In August 2025, the platform signed a multi-year agreement to become the Official Trading Partner of Nottingham Forest, covering the club's men's and women's teams. eToro also partners with Crystal Palace across its men's and women's teams, as well as four Ligue 1 clubs and Premiership Men's and Women's Rugby.

eToro Adds Leeds Matchday Branding

Stephanie Wilks-Wiffen, Director of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term at eToro, said Leeds United has “a passionate community of supporters in Yorkshire and around the world”. She added that the company plans to work with the club on content and experiences intended to connect with supporters and make investing “feel more open and accessible”.

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Under the partnership, eToro branding will appear at Elland Road during men's and women's first-team matchdays. The company's branding will feature on pitch-side LED boards, stadium screens and interview backdrops. The partnership will also include digital content and supporter activations.

Football Partnership Aims to Reach Women Investors

eToro said its partnership with both Leeds United teams forms part of its broader effort to make investing more visible and accessible, with a particular focus on encouraging more women to consider investing.

“Loud Investing builds on that ambition with a particular focus on women,” the company said, noting that women remain less likely to invest than men. Through football, eToro said it aims to make investing “more visible and relatable”.

The financial terms of the Leeds United agreement were not disclosed.