News analytics specialist, Acuity Trading, has appointed Brad Alexander as its newest Vice President (VP) of Sales, according to an Acuity statement.
In his new role as the VP of sales, Mr. Alexander will be based out of the firm’s new office in London. He will be tasked with spearheading all sales efforts at Acuity Trading, whilst distributing the firm’s sentiment-based product suite to retail trading outlets in both the UK and Europe, Middle East, and Africa (EMEA) region. He joins Acuity Trading with more than three decades of sales and marketing experience in the financial services industry.
According to Andrew Lane, CEO of Acuity Trading, in a recent statement on the appointment, “Brad brings a strong track record of sales in the retail trading space, particularly in advanced technology tools. He comes with extensive relationships amongst the online brokerage community and has a wealth of retail trading experience himself.”
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Moreover, “He is an important addition to the Acuity Trading team, his background and knowledge will contribute to our growth and sales success in the marketplace as we look to further expand our operations in the near future,” noted Mr. Lane.
“I am excited to be joining the Acuity Trading team at such a pivotal time for the company and for the industry in general as it looks to adopt new products as a means to differentiate itself in a very competitive market. Acuity Trading has developed a really exciting portfolio of products, which is gaining traction across the retail trading sector. The demand for innovative, easy-to-use products to help retail traders gain confidence and trade more successfully is poised to grow rapidly as brokers contend with ever-increasing competition,” added Mr. Alexander in an accompanying statement.
Acuity Trading is a sentiment-based technology company focusing on news analytics and big data solutions for the retail investment community. The group’s solutions cater to brokers and platform providers in the financial services industry.