When you're Donald Trump and you’ve sold everything from steaks to Bitcoin, what’s left? Apparently, Trump Watches.

Yes, you read that right. The man who brought us Trump University (RIP), Trump Steaks (ahem), and even Trump-branded vodka (cheers?), is now venturing into luxury watches. And not just any watches—diamond-encrusted ones, priced up to a cool $100,000.

You might wonder what the connection is between politics and pricey timepieces, but if you’ve followed the former president's career, this probably doesn’t even register as surprising anymore.

Dubbed the "Trump Tourbillon," these watches hit the market just as election season heats up. Coincidence? Probably not. After all, when you’re chasing votes, why not try to sell a few watches along the way?

You can tell the new $100,000 Trump watches are authentic because the hands are tiny. #FallonTonight pic.twitter.com/W7dfTNLNCs

— The Tonight Show (@FallonTonight) September 27, 2024

Trump - From the Oval Office to the Jeweler's Bench

Per CNN, Trump’s latest venture in bling-bling timing devices follows his signature business playbook: the art of branding. In true Trump style, these watches are loud, excessive, and—you guessed it—covered in diamonds. (Subtlety has never been his strong suit.) Priced between $75,000 and $100,000, the watches are being marketed as “symbols of success and power”—two things Trump loves to associate with his name.

But, let's be real here, how many people in the MAGA crowd are dropping six figures on a wristwatch? This move feels more like a side hustle for wealthy loyalists, perhaps a few foreign dignitaries, or collectors who want a little piece of Trump on their arm. After all, what's more on-brand for the man who literally tried to sell his name on a bottle of water?

His Greatest Hits (and Misses): Steaks, Bitcoin, and Bibles

I’ve written about Trump’s quirky portfolio before. The man has hustled everything from Bitcoin Bitcoin While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that While some may still be wondering what is Bitcoin, who created Bitcoin, or how does Bitcoin work, one thing is certain: Bitcoin has changed the world.No one can remain indifferent to this revolutionary, decentralized, digital asset nor to its blockchain technology.In fact, we’ve gone a long way ever since a Florida resident Laszlo Hanyecz made BTC’s first official commercial transaction with a real company by trading 10,000 Bitcoins for 2 pizzas at his local Papa John’s.One could now argue that Read this Term to Bibles. Yes, Bibles. And it’s not just your standard “pocket edition” scripture either. We’re talking specially branded, gold-leafed, Trump-approved Holy Books that surely came with the implied endorsement of the Big Guy Upstairs (or at least that’s how they’re marketed).

Let’s not forget his dabbling in cryptocurrency either. In recent years, Trump has flip-flopped on Bitcoin—first calling it a scam, then getting somewhat onboard as long as it could make him money. That’s our Donald! Whether it’s digital gold or actual gold-plated watches, if it’s got margins, Trump’s got interest. And let’s not forget the head-scratching “Trump Steaks” venture, which was about as successful as, well, selling $100,000 watches in the middle of an election campaign.

The Watch as a Campaign Statement?

The former president's decision to hawk luxury watches seems oddly timed (pun intended), given the current political climate. With indictments flying, polls swinging, and debates raging, you’d think the last thing Trump would have time for is designing high-end wrist accessories. But perhaps, in Trump’s mind, this is all part of the same game. After all, what says “I’m still winning” like a diamond-studded tourbillon on your wrist?

I've read the FAQ on the Trump watches, and it is glorious pic.twitter.com/ZpanR1Jeen

— Bill Grueskin (@BGrueskin) September 26, 2024

These watches may not necessarily be aimed at Joe Voter. Instead, they could be a wink and nod to the elites who, ironically, he claims to stand against. Or, maybe it’s simply another chapter in the ongoing saga of Trump’s commercial escapades—one that began with a dream of real estate and has now reached its pinnacle in luxury wristwear.

What’s Next? Trump NFTs? Oh, Wait…

If the watches weren’t enough, his ability to turn anything into a side hustle has already extended into NFTs (yes, those are still a thing) and we wrote about that little turn here. He jumped on the digital art bandwagon last year, offering his very own line of Trump-themed non-fungible Fungible Fungibility is a term that describes how interchangeable a certain asset is with other assets of the same kind.If an asset is fungible, one unit of that asset is interchangeable with another unit of that asset. Of note, fungibility differs from liquidity. A good is said to be liquid if it can be easily exchanged for money or another good. However, a good is fungible if one unit of the good is substantially equivalent to another unit of the same good of the same quality at the same time and place Fungibility is a term that describes how interchangeable a certain asset is with other assets of the same kind.If an asset is fungible, one unit of that asset is interchangeable with another unit of that asset. Of note, fungibility differs from liquidity. A good is said to be liquid if it can be easily exchanged for money or another good. However, a good is fungible if one unit of the good is substantially equivalent to another unit of the same good of the same quality at the same time and place Read this Term tokens. Some were so bizarre—like him dressed as a superhero—that they made his Trump steaks seem like a legitimate enterprise by comparison.

"Former President Donald Trump pushed $100,000 watches on the same day his wife Melania Trump told Fox News people are struggling to afford basic necessities." https://t.co/9IdX5mjSwZ

— Brian Stelter (@brianstelter) September 26, 2024

The Trump brand thrives on unpredictability, and this new watch venture is just another notch on that glitzy, diamond-studded belt. It doesn’t matter if you think it’s ridiculous or brilliant; Trump knows that attention—good or bad—is currency in itself.

A Legacy of Luxury (or Lunacy?)

The watches are limited-edition pieces, ensuring that only a select few will ever own them. For Trump, this is just one more way to cement his legacy, not just as a former president but as a marketer par excellence. And while some may dismiss it as a frivolous distraction, Trump’s ability to stay in the news, whether through politics or luxury products, is unmatched.

The man understands branding, and at the end of the day, that’s what sells. Whether it’s a Bible or a Bitcoin, he knows how to slap his name on it and charge a premium. His portfolio of oddities grows, but it’s hard to argue with its consistency.

Donald Trump is still making headlines—and, apparently, watches.

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