Bitcoin (BTC) price returned above the $100,000 threshold this week, reaching its highest levels since January as prominent investors continue advocating for cryptocurrency adoption amid changing market dynamics.

The world's largest cryptocurrency changed hands at $103,608 on Saturday, gaining 0.6% for the day, following Thursday's significant 6% surge. This price recovery comes after Bitcoin fell to as low as $76,273 in early April, representing a substantial rebound in recent weeks.

Why Is Bitcoin Price Going Up? Michael Saylor’s Market Rotation and Investor Behavior

MicroStrategy founder Michael Saylor attributes Bitcoin's inability to reach $150,000 yet to what he describes as a market rotation process currently underway.

"A lot of non-economically interested parties are rotating out of the asset," Saylor said during an appearance on the Coin Stories podcast with Natalie Brunell. "At the same time, a new cohort of investors are entering."

Saylor pointed to Bitcoin holdings that ended up in the hands of government entities, lawyers, and bankruptcy trustees who lack long-term investment perspectives. "Many of these trustees do not have a 10-year investors mindset," he explained, noting they viewed the recent price rally as "a good exit point to get liquidity."

🎯NEW: Michael Saylor says, "I could tell you to put 5% of your portfolio in [#Bitcoin] but smarter would be to put 150% of your portfolio in it." 👀 pic.twitter.com/FgwOmKDL9E

— CryptosRus (@CryptosR_Us) May 8, 2025

The tech executive believes this selling pressure from short-term holders has temporarily capped Bitcoin's price potential, even as institutional adoption through ETFs continues to grow. Spot Bitcoin ETFs posted $564.7 million in inflows over the past five trading days, according to data from Farside.

Corporate Treasury Strategy Gains Momentum

MicroStrategy has emerged as one of Bitcoin's most prominent corporate backers, with the firm currently holding 555,450 Bitcoin valued at approximately $57.23 billion. The company's holdings now sit 50.27% above their average purchase price of $68,569.

Saylor expressed surprise at the rapidly evolving government stance toward cryptocurrency following President Donald Trump's inauguration earlier this year. "I was surprised that the US embraced Bitcoin as radically as it has over the last six months. I didn't expect all the Cabinet members to be so enthusiastic," he said.

The Trump administration established a Strategic Bitcoin Reserve through an executive order signed on March 7, designed to hold Bitcoin forfeited through criminal or civil asset proceedings.

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Robert Kiyosaki And Alternative to "Fake Money"

Meanwhile, "Rich Dad Poor Dad" author Robert Kiyosaki continues his campaign against fiat currencies, urging followers to embrace Bitcoin, gold, and silver as protection against monetary debasement.

"Fake money leads to dishonest money, dishonest statistics, dishonest accounting, dishonest balance sheets, dishonest compensation, dishonest relations, dishonest leaders, and corruption in everyday life," Kiyosaki wrote in a May 10 social media post.

WORDS of WISDOM from former US Congressman Ron Paul: Author of “End the Fed” and advocate for ending the Fed, all Central Banks, and getting back to a sound honest money system.

Ron Paul states:

“A central bank setting interest rates is price fixing and a form of central…

— Robert Kiyosaki (@theRealKiyosaki) May 10, 2025

Citing former U.S. Congressman Ron Paul, Kiyosaki criticized central bank interest rate setting as "price fixing" that erodes personal wealth. He called on Americans to "fight back" by adopting decentralized stores of value.

"Don't work or save fake money," Kiyosaki advised. "Get on your own decentralized gold, silver, and Bitcoin standard."

The author has previously forecast that Bitcoin could reach $1 million by 2035 as the U.S. dollar continues losing value to inflationary monetary policies.

Bitcoin's recent price action follows President Trump's tariff proposals earlier this week, which appear to have contributed to renewed interest in alternative assets. After reaching an all-time high of $109,000 in January, Bitcoin experienced several months of downward pressure before beginning its current recovery phase.

How High Can Bitcoin Go? Technical Analysis

Based on my technical analysis, Bitcoin has climbed back above the psychological six-figure resistance of $100,000. In my view, it now has a clear path toward retesting the $108,000 level and the yearly and all-time highs reached on January 20 at $109,588.

BTC has also broken above the resistance marked by the early 2025 highs near $102,400. In April, the price broke out of a downward-sloping bearish regression channel and entered a steeper bullish regression channel, within which it is currently moving.