Russia Fines Google for Allowing eToro Promotions

eToro neither operated in Russia nor did it run the ad campaign.

The Moscow office of Russia’s Federal Antimonopoly Service (FAS) announced on Tuesday that it has slapped the search engine giant, Google with a fine of 200,000 rubles (around $2,720) for allowing advertisements of eToro, which is not regulated in Russia.

Earlier in May, the Russian authority first pointed out ‘multiple advertising law violations’ for the targeting of eToro advertisements to Russian investors. It pointed out the incorrect nature of the promotions as the broker is not licensed in the country.

Indeed, eToro stopped offering forex trading services in Russia in 2017. Additionally, it confirmed to Finance Magnates that neither did it have any operations in the country nor did it run misleading advertisement campaigns.

A Symbolic Fine

The fine was imposed on Google as it allowed users to run the ad campaign on the Adwords platform. Though the penalty amount is nominal for a giant like Google, it surely brought administrative responsibilities and showed the stance of the regulators.

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Interestingly, the latest penalty was the fifth such action brought against Google by the Russian authority. Earlier, Google already paid a fine of 800,000 rubles in total for advertisement law violations.

“We are quite serious about complaints about the advertising of organizations that operate without a license, especially when it comes to financial services and can directly affect the welfare of citizens,” Ekaterina Solovieva, Head of the Moscow OFAS Russia, said in a statement (translated from Russian).

“We always urge consumers to be as careful as possible when choosing a company to which they are going to give their money and be very careful about advertisements, including those on the Internet, that promise big and quick earnings.”

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