ForexMart, a CySEC licensed foreign exchange (FX) broker, has entered into a strategic sponsorship partnership with Rick Parfitt Jr. (RPJ) Racing, a UK Racing Team, making it the latest provider of FX services to strike an alliance with a sports affiliate.
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The timing of the sponsorship is reflective of ForexMart’s desire to expand its client base in tandem with the British GT Championship. For its part, ForexMart is looking to augment its brand recognition, which sees the partnership as an opportunity for joint growth.
The sponsorship is the latest in a string of deals over the past year that have seen FX brokers and binary options providers team up with different elements from the sporting world. The most common avenue has been brokers teaming up with football teams, such as IronFX a few years ago with FC Barcelona, and more recently FXPRIMUS with Manchester City, and FairFX with Leicester City last month.