sports-sponsorship
eToro Follows Nottingham Forest Deal with Leeds Men’s and Women’s Partnership
- The firm's branding will appear on LED boards, stadium screens and interview backdrops.
- The company also partners with Crystal Palace, four Ligue 1 clubs, and Premiership Men’s and Women’s Rugby.
Friday, 28/08/2026 | 15:35 GMT by
Tareq Sikder
Full Circle: USDC Stablecoin Issuer Becomes Chelsea's New Shirt Sponsor
- Circle Internet Group will become Chelsea FC's principal partner and front-of-shirt sponsor from the 2026/27 season.
- The deal ends three years of Chelsea playing without a permanent shirt sponsor and arrives as stablecoin issuers expand into football.
Friday, 28/08/2026 | 11:41 GMT by
Arnab Shome
eToro Signs Formula One Driver Pierre Gasly Following Alpine Team Partnership
- Partnership includes live events, podcasts, social media and digital fan activations.
- Collaboration aims to engage Formula One fans through digital and in-person experiences.
Wednesday, 05/08/2026 | 14:32 GMT by
Tareq Sikder
New York Mets Sign Novig as Prediction Market Partner. Deal Follows Federal Nod for Sports Event Contracts
- Novig's CFTC registration lets it offer sports event contracts nationwide from a single federal licence, bypassing state-by-state sportsbook approval
- The Mets deal makes Novig the first Major League Baseball team-level prediction market partner, ahead of the platform's planned August launch.
Friday, 31/07/2026 | 16:59 GMT by
Tanya Chepkova
Beyond the FIFA World Cup: What Makes Sponsorships Pay?
- With 70% of broker sports investment concentrated in football, Sports Media Gaming CEO Stephen Pearson urges a shift to regional rights.
- Brokerages must back sponsorships with local campaigns and educational content, as team branding alone fails to convert sports fans into active traders.
Friday, 17/07/2026 | 10:33 GMT by
Sylwester Majewski
The Shirt Is Open: How the FCA Just Handed Regulated CFD Brokers a Premier League Window
- 11 Premier League clubs need new shirt sponsors by 2026-27. Now, an FCA warning means the offshore crypto and trading firms eyeing those slots may not pass muster either.
- UK-regulated CFD brokers might be the beneficiary of this sponsorship setback. CMC Markets has already become the front-of-shirt sponsor of Everton, while reportedly negotiating with another club.
Thursday, 02/07/2026 | 08:00 GMT by
Arnab Shome
The World Cup, Market Winners and the Underdog Problem
- As the World Cup expands to 48 teams, does a bigger field create more winners? The answer may be the same in football and investing. Paul Golden dives in.
- He also explores the FCA’s warning over football sponsorships and the rise of regulated sports betting in the UAE ahead of the World Cup.
Wednesday, 10/06/2026 | 09:00 GMT by
Paul Golden
Equiti Jordan Signs Three-Year Tennis Federation Deal as Local Broker Market Crowds
- The Dubai-based broker takes naming rights to the federation's junior development program.
- The agreement extends Equiti's run of localized sport sponsorships across the Middle East.
Tuesday, 26/05/2026 | 06:03 GMT by
Damian Chmiel
XTB Signs Two-Year Global Trading Partnership With SSC Napoli
- The Warsaw-listed broker will appear across the reigning Serie A champions' digital platforms and matchday activations through the 2026/27 season.
- Italian fans opening new accounts under the "BENVENUTO" code will receive a free share as part of the launch promotion, according to the company.
Tuesday, 21/04/2026 | 08:30 GMT by
Damian Chmiel
TenTrade Brings Football Legend Luis Figo as Global Ambassador
- The brokerage and prop platform has initiated the “Inspiring the Next Number 10” campaign with Figo following its deal.
- It has joined other brokers and prop firms in making an athlete the face of its brand.
Monday, 20/04/2026 | 08:00 GMT by
Arnab Shome
XTB Becomes FIBA Global Partner, Sponsors 2026 and 2027 Basketball World Cups
- Deal runs through December 2027 and makes the Polish broker presenting sponsor of European Qualifiers, with courts in Berlin and Doha.
- XTB joins Robinhood, TMGM and STARTRADER in chasing basketball audiences as its 2025 marketing spend jumped nearly 70% to PLN 585M.
Thursday, 16/04/2026 | 09:40 GMT by
Damian Chmiel
Ant International Joins ATFX, PU Prime on Argentina's Sponsor Roster Ahead of 2026 World Cup
- The Singapore-based fintech giant secures marketing rights for Alipay+ and affiliated brands across the region.
- AFA adds another financial technology partner as it ramps up commercial expansion ahead of the 2026 World Cup.
Monday, 16/03/2026 | 07:37 GMT by
Damian Chmiel
Racing, but Not F1: CFD Broker ACCM to Promote Brand as a MotoGP Team Sponsor
- The broker has become a multi-year sponsor of the Prima Pramac Yamaha MotoGP team.
- The deal will allow the broker to place its branding across the racing team’s assets and digital platforms.
Friday, 06/02/2026 | 09:17 GMT by
Arnab Shome
Hantec Markets to Promote CFD and Prop Brands with New UFC APAC Sponsorship
- Under the deal, the two brands will be placed across live events, broadcasts, and social media content for all UFC events in APAC.
- UFC athletes will also promote the two brands through appearances, content, and creative campaigns.
Thursday, 05/02/2026 | 06:11 GMT by
Arnab Shome
Nexo Joins Audi Revolut F1 Team as Digital Asset Partner Following CFD Expansion
- Nexo provides access to forex, commodities, stock indices CFDs with leverage via MetaTrader 5.
- Partnership enables global fan engagement through digital-first experiences, education, and “exclusive” content.
Friday, 16/01/2026 | 12:29 GMT by
Tareq Sikder
STARTRADER Lands NBA Partnership as Financial Firms Compete for Basketball Exposure
- The Dubai-based broker joins league's roster of official partners, including Robinhood and TMGM.
- The new deal includes arena signage, broadcast placements, and social impact programs through the 2025-26 season.
Thursday, 08/01/2026 | 07:41 GMT by
Damian Chmiel
“Official Fintech Partner”: FX Firms Found Value in Sports Beyond Just Branding
- Firms like Airwallex, Corpay and others are entering sponsorship deals with sports organisations and also becoming their FX payment partners.
- “Fees for these deals are directly linked to the amount of FX flow the sports organisation has,” said SportQuake’s CEO.
Monday, 05/01/2026 | 11:47 GMT by
Arnab Shome
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