Traydstream, a London-based fintech company, has appointed Sameer Sehgal as its CEO. Sameer was previously Head of Trade for Europe, Middle East and Asia (EMEA) at Citi Bank. This follows the appointment of multiple members of senior management by the company last month.
Sehgal had been with Citi since 2006, working in capacities such as director and head of trade. He has over 22 years of expertise in trading, according to the announcement.
From 2009-2017, he helped to make Citi the largest trade bank in the EMEA region with oversight of global distribution and commodities finance. Before working with Citi, he worked in senior roles at Bank of America.
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Traydstream’s Chief Operating Officer, Uzair Bawany, said: “In Sameer we have one of the leading figures in global Trade Finance; his appointment is invaluable to us in charting a course for the exciting future for our business.”
Sameer Sehgal commented: “I am delighted to be joining the Traydstream team; Digitisation and Automation in Trade is long overdue and Traydstream’s solution is refreshingly creative. The technical tools at hand today promise to redefine International Trade and Commerce. It’s a fascinating time to be in the industry and working on these game-changing innovations.”
Traydstream aims to advance the neglected trade finance industry with a solution that combines Optical Character Recognition (OCR) for digitising and extracting information from trade documents, artificial intelligence and a compliance engine.
This compliance engine scrutinises trade documents for compliance with international regulatory requirements using special algorithms.