Prop trading division of Hantec Market, Hantec Trader, has appointed Reno Mindemann as Head of Performance Marketing, adding a Dubai-based executive with experience in client acquisition and digital campaigns across brokerage firms. The move reflects continued hiring activity in marketing and growth functions among brokers operating in the UAE.

Joins from DB Investing

Mindemann disclosed the appointment in a LinkedIn post, confirming that he recently joined Hantec Trader in Dubai. He takes on responsibility for performance marketing, focusing on acquisition strategies, campaign execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term, and conversion optimisation.

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He joins the company after serving as Head of Growth at DB Investing between October 2025 and May 2026. In that role, he managed end-to-end growth functions, including paid media, lead generation, and user journey optimisation from onboarding to trading activity.

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His remit also covered campaign planning, performance tracking, and collaboration with internal teams to improve conversion flows and user experience.

Experience Across Dubai Brokers

Before DB Investing, Mindemann held senior roles at Kama Capital, where he served as Head of Growth and previously as Head of Paid Media in 2025. During that period, he worked on acquisition strategies, campaign optimisation, and multi-channel marketing initiatives across search, display, and social platforms

He was also involved in performance measurement, focusing on metrics such as customer acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term cost, return on ad spend, and conversion rates.

Earlier, he worked at ADSS as a Programmatic Account Manager, gaining experience in digital advertising and campaign execution. The appointment comes as brokers in Dubai continue to invest in performance marketing capabilities to support client acquisition and retention in a competitive market.

Hantec Trader Deepens Prop Push

Since its launch Hantec Trader has expanded its offerings. Last year, it broadened its funded account lineup by adding instant funding accounts. These new accounts, available in selected jurisdictions, offer traders simulated balances of up to $50,000 and come alongside the firm’s existing challenge-based programs. The move follows a broader refresh of the brand, including a redesigned website and newly opened access for UK traders.

Additionally, Hantec Trader rolled out two upgraded programs, EnhancedX and Instant Lite, to make funded trading more accessible through lower profit targets and greater flexibility.

Last year, Hantec Markets named Michael Nichols as CEO of its institutional arm, Hantec Prime. In this role, he will focus on growing Hantec Prime’s presence among institutional clients, strengthening ties with liquidity partners, and encouraging wider use of the company’s trading technology. He steps into the job after a year as Chief Commercial Officer at Match‑Prime Liquidity, a position he left earlier this year, according to his LinkedIn profile.