Bitget has updated its brand identity, vision and visuals.
In addition to a new logo, it also intends to redesign its trading apps.
Cryptocurrencies
are a dynamically changing market, which also applies to companies operating
directly within it. Bitget, one of the popular digital asset exchanges, has
decided to rebrand, aiming to reflect better the pace of ongoing changes,
including those in its offerings. Therefore, it has unveiled a new logo and
vision for further development, built around the 'Trade smarter' slogan.
According
to the press release viewed by Finance Magnates, this is supposed to reflect
Bitget's commitment to providing users with "intuitive, secure, and
efficient tools for a more manageable financial future."
Bitget Announces Rebranding,
Presents New Logo
The
upcoming tools from Bitget, powered by artificial intelligence, alongside copy
trading features, have resulted in the need to change the company's existing
vision. Due to the new offerings, the company aims to cause a paradigm shift in
the sector, crafting a mutually beneficial environment for diverse categories
of traders.
Bitget also
plans a transformation of its visual identity to simplify and streamline the
trading process. The reimagined aesthetic will adopt a 'subtractive' method,
which will first affect the 'tails' in the platform's arrow logo. This visual
simplification is intended to guide users in finding a trading path that aligns
with their financial aspirations. Bitget's mobile and desktop interfaces are
set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
"Bitget's
5-year journey has been a testament to our continuous technological
transformation, and I am proud of the progress the platform has achieved since
2018," Gracy Chen, the Managing Director of Bitget, commented on the
rebranding.
The
company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain
high transparency and user security standards by publishing monthly audits of
the status of its reserves, with the 'Proof of Reserves' reaching 223% in July.
Furthermore, the User Protection Fund has surpassed $300 million in stored
value.
The
platform has recently celebrated reaching the 20 million users milestone,
having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in
2018, Bitget has welcomed over 110,000 strategy-sharing traders. The
introduction of copy trading has significantly attracted 29,700 new traders,
leading to profits north of $74 million.
"Today,
as we unveil our new brand identity, vision and visuals, we reaffirm our
dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto
Push
The Middle
East is openly voicing its ambition to become a prominent cryptocurrency hub,
spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and
Bahrain. This growing interest has led to an influx of exchanges entering the
local market, with Bitget being the latest addition.
Bitget has
taken the initiative to commence its operations in the heart of Dubai, where it
has recruited 60 new employees to fill various mid and back-office positions.
It is worth
noting that Bitget is not alone in its decision to establish a physical
presence and launch operations in the UAE. Just a month ago, another cryptocurrency
exchange, Bybit, disclosed its acquisition of local licenses in Dubai for
operating in digital assets. Prior to that, Bybit had already relocated its
global headquarters to this dynamic emirate.
Cryptocurrencies
are a dynamically changing market, which also applies to companies operating
directly within it. Bitget, one of the popular digital asset exchanges, has
decided to rebrand, aiming to reflect better the pace of ongoing changes,
including those in its offerings. Therefore, it has unveiled a new logo and
vision for further development, built around the 'Trade smarter' slogan.
According
to the press release viewed by Finance Magnates, this is supposed to reflect
Bitget's commitment to providing users with "intuitive, secure, and
efficient tools for a more manageable financial future."
Bitget Announces Rebranding,
Presents New Logo
The
upcoming tools from Bitget, powered by artificial intelligence, alongside copy
trading features, have resulted in the need to change the company's existing
vision. Due to the new offerings, the company aims to cause a paradigm shift in
the sector, crafting a mutually beneficial environment for diverse categories
of traders.
Bitget also
plans a transformation of its visual identity to simplify and streamline the
trading process. The reimagined aesthetic will adopt a 'subtractive' method,
which will first affect the 'tails' in the platform's arrow logo. This visual
simplification is intended to guide users in finding a trading path that aligns
with their financial aspirations. Bitget's mobile and desktop interfaces are
set to undergo a complete redesign within the next six months.
Old vs new logo. Source: Bitget
"Bitget's
5-year journey has been a testament to our continuous technological
transformation, and I am proud of the progress the platform has achieved since
2018," Gracy Chen, the Managing Director of Bitget, commented on the
rebranding.
The
company's recent moves form part of its 'Trade smarter' ethos. Bitget tries to maintain
high transparency and user security standards by publishing monthly audits of
the status of its reserves, with the 'Proof of Reserves' reaching 223% in July.
Furthermore, the User Protection Fund has surpassed $300 million in stored
value.
The
platform has recently celebrated reaching the 20 million users milestone,
having integrated with Bitget Wallet (formerly Bitkeep). Since its inception in
2018, Bitget has welcomed over 110,000 strategy-sharing traders. The
introduction of copy trading has significantly attracted 29,700 new traders,
leading to profits north of $74 million.
"Today,
as we unveil our new brand identity, vision and visuals, we reaffirm our
dedication to shaping a smarter digital future," Chen added.
Bitget Joins Dubai Crypto
Push
The Middle
East is openly voicing its ambition to become a prominent cryptocurrency hub,
spearheaded by crypto-friendly nations like the United Arab Emirates (UAE) and
Bahrain. This growing interest has led to an influx of exchanges entering the
local market, with Bitget being the latest addition.
Bitget has
taken the initiative to commence its operations in the heart of Dubai, where it
has recruited 60 new employees to fill various mid and back-office positions.
It is worth
noting that Bitget is not alone in its decision to establish a physical
presence and launch operations in the UAE. Just a month ago, another cryptocurrency
exchange, Bybit, disclosed its acquisition of local licenses in Dubai for
operating in digital assets. Prior to that, Bybit had already relocated its
global headquarters to this dynamic emirate.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
Retail Traders Get Tokenized US IPO Allocations at Offer Price as Payward Expands xStocks
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This session gathers practitioners from across the bullion ecosystem to unpack what the rally means on the ground in APAC.
Attendees will walk away with:
Insight into the physical market dynamics driving retail demand across Southeast Asia, from central bank buying to store-of-value purchases
Understanding of Singapore's distinct role as APAC's bullion gateway, and competition near and far
Perspective on operational challenges unique to APAC: kilogram pricing, local delivery, and bridging CFD and physical bullion infrastructure
The precious metals rally has challenged how brokers and LPs think about hedging, pricing, and physical delivery. But with regional banks eyeing physical gold retail and bullion brokers across Southeast Asia harnessing new tech, volatility is not only in 'safe havens'.
This session gathers practitioners from across the bullion ecosystem to unpack what the rally means on the ground in APAC.
Attendees will walk away with:
Insight into the physical market dynamics driving retail demand across Southeast Asia, from central bank buying to store-of-value purchases
Understanding of Singapore's distinct role as APAC's bullion gateway, and competition near and far
Perspective on operational challenges unique to APAC: kilogram pricing, local delivery, and bridging CFD and physical bullion infrastructure
The precious metals rally has challenged how brokers and LPs think about hedging, pricing, and physical delivery. But with regional banks eyeing physical gold retail and bullion brokers across Southeast Asia harnessing new tech, volatility is not only in 'safe havens'.
This session gathers practitioners from across the bullion ecosystem to unpack what the rally means on the ground in APAC.
Attendees will walk away with:
Insight into the physical market dynamics driving retail demand across Southeast Asia, from central bank buying to store-of-value purchases
Understanding of Singapore's distinct role as APAC's bullion gateway, and competition near and far
Perspective on operational challenges unique to APAC: kilogram pricing, local delivery, and bridging CFD and physical bullion infrastructure
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Attendees will walk away with:
A clear view of setup requirements in both markets: entity structures, timelines, and what first-time operators tend to get wrong
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This session gathers practitioners with on-the-ground experience in both markets to examine what it takes to build and run operations in Thailand and Vietnam.
Attendees will walk away with:
A clear view of setup requirements in both markets: entity structures, timelines, and what first-time operators tend to get wrong
Understanding of the offshore broker model and how compliant operators work within domestic restrictions in each jurisdiction
Insight into talent acquisition, client onboarding, and distribution in markets where language, culture, and acquisition channels don't follow standard APAC assumptions
Perspective on adjacent Southeast Asian markets worth monitoring for the next regional move
Bangkok is consolidating as Southeast Asia's broker hub for CLMV access, while Vietnam's trading volumes have made it harder to ignore from any regional headquarters. Most brokers know both exist. Fewer have tested what operating there actually requires.
This session gathers practitioners with on-the-ground experience in both markets to examine what it takes to build and run operations in Thailand and Vietnam.
Attendees will walk away with:
A clear view of setup requirements in both markets: entity structures, timelines, and what first-time operators tend to get wrong
Understanding of the offshore broker model and how compliant operators work within domestic restrictions in each jurisdiction
Insight into talent acquisition, client onboarding, and distribution in markets where language, culture, and acquisition channels don't follow standard APAC assumptions
Perspective on adjacent Southeast Asian markets worth monitoring for the next regional move
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This session gathers practitioners with on-the-ground experience in both markets to examine what it takes to build and run operations in Thailand and Vietnam.
Attendees will walk away with:
A clear view of setup requirements in both markets: entity structures, timelines, and what first-time operators tend to get wrong
Understanding of the offshore broker model and how compliant operators work within domestic restrictions in each jurisdiction
Insight into talent acquisition, client onboarding, and distribution in markets where language, culture, and acquisition channels don't follow standard APAC assumptions
Perspective on adjacent Southeast Asian markets worth monitoring for the next regional move
Bangkok is consolidating as Southeast Asia's broker hub for CLMV access, while Vietnam's trading volumes have made it harder to ignore from any regional headquarters. Most brokers know both exist. Fewer have tested what operating there actually requires.
This session gathers practitioners with on-the-ground experience in both markets to examine what it takes to build and run operations in Thailand and Vietnam.
Attendees will walk away with:
A clear view of setup requirements in both markets: entity structures, timelines, and what first-time operators tend to get wrong
Understanding of the offshore broker model and how compliant operators work within domestic restrictions in each jurisdiction
Insight into talent acquisition, client onboarding, and distribution in markets where language, culture, and acquisition channels don't follow standard APAC assumptions
Perspective on adjacent Southeast Asian markets worth monitoring for the next regional move
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This session gathers practitioners with on-the-ground experience in both markets to examine what it takes to build and run operations in Thailand and Vietnam.
Attendees will walk away with:
A clear view of setup requirements in both markets: entity structures, timelines, and what first-time operators tend to get wrong
Understanding of the offshore broker model and how compliant operators work within domestic restrictions in each jurisdiction
Insight into talent acquisition, client onboarding, and distribution in markets where language, culture, and acquisition channels don't follow standard APAC assumptions
Perspective on adjacent Southeast Asian markets worth monitoring for the next regional move
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Insight into which services, products, and benefits increase trust and LTV.
Examples of offerings that scale without inflating cost or operational burden.
Lessons from leading brokers on growing premium segments and what’s next.
High-net-worth traders account for an outsized portion of revenues for various retail brokers.
This session will gather heads of premium, acquisition, and product experts to reveal how they build their client base in Asia.
Attendees will walk away with:
Understanding of how brokers view premium clients (beyond deposit size).
Insight into which services, products, and benefits increase trust and LTV.
Examples of offerings that scale without inflating cost or operational burden.
Lessons from leading brokers on growing premium segments and what’s next.
High-net-worth traders account for an outsized portion of revenues for various retail brokers.
This session will gather heads of premium, acquisition, and product experts to reveal how they build their client base in Asia.
Attendees will walk away with:
Understanding of how brokers view premium clients (beyond deposit size).
Insight into which services, products, and benefits increase trust and LTV.
Examples of offerings that scale without inflating cost or operational burden.
Lessons from leading brokers on growing premium segments and what’s next.
High-net-worth traders account for an outsized portion of revenues for various retail brokers.
This session will gather heads of premium, acquisition, and product experts to reveal how they build their client base in Asia.
Attendees will walk away with:
Understanding of how brokers view premium clients (beyond deposit size).
Insight into which services, products, and benefits increase trust and LTV.
Examples of offerings that scale without inflating cost or operational burden.
Lessons from leading brokers on growing premium segments and what’s next.
High-net-worth traders account for an outsized portion of revenues for various retail brokers.
This session will gather heads of premium, acquisition, and product experts to reveal how they build their client base in Asia.
Attendees will walk away with:
Understanding of how brokers view premium clients (beyond deposit size).
Insight into which services, products, and benefits increase trust and LTV.
Examples of offerings that scale without inflating cost or operational burden.
Lessons from leading brokers on growing premium segments and what’s next.
High-net-worth traders account for an outsized portion of revenues for various retail brokers.
This session will gather heads of premium, acquisition, and product experts to reveal how they build their client base in Asia.
Attendees will walk away with:
Understanding of how brokers view premium clients (beyond deposit size).
Insight into which services, products, and benefits increase trust and LTV.
Examples of offerings that scale without inflating cost or operational burden.
Lessons from leading brokers on growing premium segments and what’s next.
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This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
The persisting price drops test the industry's commitment to crypto adoption. While on-chain innovation is making headway across market mechanics, from stablecoins to tokenization, investors remains cautious.
This session brings together market structure experts and institutional investors to explore how a prolonged bear market affects their long-term strategy, and where the opportunities lie ahead of the next cycle.
Attendees will walk away with:
First-hand account of the bear market's impact on various industry players
Understanding of what custody, connectivity, and settlement gaps still hamper growth in APAC
Insight into how client mandates and operational readiness are shaping who moves and who waits
Perspective on what institutional investors need to move toward actual digital asset capital deployment
