A series of destructive wildfires in the Greater Los Angeles area have killed at least 10 people and forced 180,000 from their homes. Authorities have not confirmed the full death toll, as fires have destroyed entire streets and thousands of buildings.

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Adyen Launches Fundraising Campaign to Support Americares

Adyen has launched an emergency fundraising campaign to allow businesses on its platform to collect donations for Americares, a health-focused relief organization. The funds will assist in addressing urgent health needs in communities affected by the fires, including providing medical supplies and hygiene kits.

Americares has responded to several major US wildfires, including those in Hawaii and California. Donations can be made at checkout, with Adyen matching all contributions for the duration of the campaign. Adyen will also cover the transaction costs.

California disaster. It's terrible, I hope people have run out #californiafires #californiawildfire #californiaEvacuations #PalisadesFire pic.twitter.com/PjAgmXvoBy

— Kesha (@keahatemple) January 8, 2025

TMX Group Donates to Wildfire Relief

TMX Group, which operates global markets and builds digital communities and analytic solutions to support businesses, traders, and investors, has donated $25,000 to the Red Cross California Wildfire Relief. The donation will help provide shelter, food, and health services, with the funds directed to support affected communities in southern California.

Toyota Supports California Fires Relief Efforts
Toyota Motor North America and Toyota Financial Services announced efforts to assist those suffering from the impacts of the recent fires in California. Toyota contributes annually to The American Red Cross and SBP, and these fu... pic.twitter.com/Lc8TNPtWmt

— Cerebral Overload (@CbrOvld) January 10, 2025

Toyota Offers Support for Wildfire Victims

Toyota Motor North America and Toyota Financial Services are offering additional support. Toyota has pledged to match employee donations to The American Red Cross and other nonprofits. Toyota Financial Services is also providing payment relief options to affected customers in the impacted areas.