TS Imagine, the trading and risk technology vendor formed by the 2021 merger of TradingScreen and Imagine Software, released a new version of its execution automation platform this week, pitching it as a single environment for desks to design and run rule-based trading workflows across asset classes.
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The product, branded Automation 2.0, combines a visual and code-based rule builder with what the company calls a stateful workflow engine that processes order events in real time. TS Imagine said the system can encode branching logic, fallback actions, sequencing, and liquidity, cost and market-calendar awareness, then chain those rules together without manual intervention.
"With order handling requirements becoming more complex, trading desks need automation tools that can reflect the realities of their workflows,” Andrew Morgan, president and chief revenue officer at TS Imagine, said.
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“Automation 2.0 enables firms to move beyond manual, reactive processes towards a more consistent, scalable approach to automated execution within a single integrated, multi-asset platform."
Moreover, TS Imagine declared publicly disclosed customer assets under service now exceed $19.5 trillion, up from $5.3 trillion in 2023.
Crowded Field for Multi-Asset Execution Tools
Automation 2.0 lands in an EMS market where most major vendors have spent the past several years bolting rule-based routing, AI signals, and cross-asset workflows onto their existing platforms.
Rules-driven order routing is not new in itself: Refinitiv's REDI EMS introduced a Rules-Based Order Routing feature back when it was still operated by Thomson Reuters, designed to let traders preset destinations and conditions for automated execution.
FlexTrade Systems has taken a similar path with its FlexTRADER EMS, layering in third-party analytics and AI-driven broker selection through a partnership with BTON Financial, and pairing its order management capabilities with SimCorp's portfolio platform under a cross-vendor integration announced in 2023.
CQG and Broadridge tied their OMS and EMS offerings together in a similar move that same year.
Where TS Imagine differentiates Automation 2.0, according to the company, is in handling more nuanced order logic, particularly cases where compliance, execution strategy, and market conditions intersect. The firm argued that desks often revert to manual handling when existing automation tools lack the flexibility to express the full complexity of a workflow.
Building Toward an "Execution Agent"
The company framed Automation 2.0 as the foundation for a future product it calls the Execution Agent, described as an autonomous system that, in the company's words, "doesn't just follow predefined rules, but can reason, adapt, and act across the full order lifecycle."
Talk of agentic AI has spread quickly across capital markets technology over the past 18 months. TS Imagine itself announced a partnership with AI platform Gentek.ai in October 2025 to embed AI infrastructure into its front-to-back platform.
On the brokerage side, FXCM and eToro have both cited advances in agentic AI when announcing job cuts, while regulators including the Bank of England's Financial Policy Committee have warned that increasingly autonomous trading models could amplify volatility during market stress.
