Tradeify has launched a new retail brokerage as the U.S.-based proprietary trading firm moves beyond its core evaluation business. The futures prop firm also signed a clearing and technology agreement with NinjaTrader, acquired by Kraken, which will handle all trade execution and client funds.

Exclusive Clearing Agreement

Tradeify will operate the brokerage through Tradeify Brokerage LLC, a registered introducing broker with the Commodity Futures Trading Commission and a member of the National Futures Association. Under the agreement, NinjaTrader Clearing LLC will act as the sole futures commission merchant for the activities of the new platform Slay Markets.

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Tradeify opened the Slay Markets waitlist on Tuesday, with early access set for its existing funded traders. The company plans a broader rollout to retail clients in the coming weeks.

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According to the announcement, NinjaTrader will provide clearing Clearing Clearing is a general term that simply means many different things depending on the subject and related industry. Most commonly, this refers to the reciprocal exchange between banks of checks and drafts, and the settlement of the differences, or the total of claims settled at a clearinghouse. In finance and banking, the word clearing has different meanings depending on the more specific business model. Moving checks from the bank where they were deposited to the bank on which they were drawn. Th Clearing is a general term that simply means many different things depending on the subject and related industry. Most commonly, this refers to the reciprocal exchange between banks of checks and drafts, and the settlement of the differences, or the total of claims settled at a clearinghouse. In finance and banking, the word clearing has different meanings depending on the more specific business model. Moving checks from the bank where they were deposited to the bank on which they were drawn. Th Read this Term, execution, and custody, while also supplying infrastructure through its Connect platform. The setup allows Tradeify to focus on the front-end trading experience and client onboarding.

Client funds will remain with NinjaTrader, which will execute and clear all trades. This introducing broker and clearing firm structure follows the standard model used across the U.S. retail futures market.

Rollout and Market Expansion

The launch gives users access to CME Group futures and marks Tradeify’s first step into the retail brokerage segment. The firm has grown its user base through evaluation programs that offer traders funded accounts after meeting performance targets.

Chief Executive Officer Brett Simberkoff said the move creates a direct path for traders to transition into live brokerage accounts. "Tradeify was built to help retail traders develop their skills and scale their trading. Creating an easy path to take their capital to a live brokerage account when they felt they were ready was a necessary chapter in that journey."

"NinjaTrader is the right partner for it. Their clearing infrastructure and their long experience in the retail futures industry made the decision straightforward. With NinjaTrader handling the infrastructure, Tradeify aims to focus on creating the best possible user experience."

Proprietary trading firms now try to keep traders for longer by adding regulated brokerage services. This lets traders move from evaluation and funded accounts straight into real-money trading without changing platforms or providers.

The launch of Slay Markets puts Tradeify into that group, as it connects its prop trading community directly to live CME Group futures through a licensed introducing broker.

NinjaTrader Expands in Prop Trading and Prediction Markets

NinjaTrader recently moved directly into the prop trading space with two dedicated platforms, NinjaTrader Prop and Tradovate Prop. The platforms provide evaluation support, advanced risk controls, and integrated trading tools for prop traders and firms across web, mobile, and desktop.

The launch comes as prop firms move back into the US after more than a year of disruption caused by the MetaQuotes crackdown. Most firms, such as The5ers, returned with non-MetaTrader platforms, while FTMO stood out as the only major player to bring MetaTrader back for US clients.

NinjaTrader also entered prediction markets with a business-to-business platform that lets brokers and fintechs offer access without building their own infrastructure. The single-API service bundles onboarding, funding, clearing, margin and risk controls, plus a white-labeled front end.