"Watchdogs Need to Both Bark and Bite": Joe Longo Defends ASIC's Aggressive Tilt in His Final Speech

Thursday, 07/05/2026 | 05:41 GMT by Damian Chmiel
  • The outgoing Chairman pushed for a ban on unlicensed superannuation communications, citing organized fraud against retirement savers.
  • Longo hands the role to deputy Sarah Court next month after a tenure that doubled investigations and quadrupled penalty totals.
ASIC Chair, Joseph Longo
ASIC Chairman, Joseph Longo

Outgoing ASIC Chairman Joe Longo used his final speech in the role to call for a ban on unlicensed communications about superannuation, naming the lead-generation pipelines that have funnelled customers into worthless schemes as a form of "industrial-scale misconduct" targeting Australian retirement savers.

Singapore Summit: Meet the largest APAC brokers you know (and those you still don't!)

Longo Uses Final Speech to Target "Industrial-Scale" Super Fraud

Speaking at the Financial Counselling Australia Conference in Cairns today (Thursday), Longo said the cold-call and online channels exploiting Australia's roughly A$4 trillion super system have produced cases where everyday savers "signed up for a free super check have instead lost their life savings".

He urged the federal government, which is consulting on options, to act at the source rather than chase individual operators after the damage is done.

The Chairman argued super advice should sit behind the same licensing wall that applies to other regulated professions, with anyone marketing such decisions to retail customers required to hold proper credentials before being allowed near another person's retirement money.

Lead-Generation Mills Tied to Shield, First Guardian Collapses

The proposal builds on ASIC 's broader push against the referral networks that fed investors into two of the highest-profile failures of Longo's term.

The regulator has tied much of the activity around the Shield Master Fund and the First Guardian Master Fund to telemarketers and lead generators that pushed customers to roll their superannuation into self-managed funds before steering them into the now-frozen products.

Longo said roughly A$421 million has been returned to investors in connection with those two cases so far, with enforcement against trustees, advisers and referral firms still working through the courts.

"If a model thrives on pressure, opacity, or harm, ASIC will step in," he said, signalling that the regulator's appetite for action against lead-generation operators is not winding down with his term.

The push also follows ASIC's public alert about cold-calling super scams issued last year, which told consumers to be on red alert for high-pressure switching offers.

Longo's argument is that consumer warnings alone do not work when the underlying lead-generation business model remains legal.

“Watchdogs Need to Both Bark and Bite”

Longo also pushed back on suggestions in some industry quarters that ASIC should resolve more matters quietly. "Watchdogs need to both bark and bite to be effective," he said, defending the public-facing enforcement posture that has defined his tenure.

"Confidence is the true currency of the financial system," Longo added, arguing that visible court action rather than private settlement is what restores public trust after large-scale misconduct.

The Chairman recapped an enforcement build-out that has more than doubled the number of formal investigations ASIC runs each year and roughly quadrupled the value of penalties obtained.

About A$411 million in civil penalties has been secured so far in the current fiscal year, following the regulator's record A$583 million returned to consumers in the second half of 2025.

AI and Agentic Tools Reshape the Scam Threat

Online fraud disruption was another running theme. ASIC has taken down close to 12,000 phishing and investment scam websites in the past year, building on a scam-site removal program that crossed 7,000 takedowns in the previous fiscal year.

Longo flagged agentic AI as the next pressure point for the regulator.

"No one was talking about agentic AI 12 months ago," he said, predicting that autonomous tools would push scam volumes higher rather than lower into 2026 by lowering the cost of building convincing fake platforms at scale.

Sarah Court Takes Over in June

Deputy Chairwoman Sarah Court will succeed Longo when his term ends next month, becoming the first woman to lead ASIC since the agency was established in 1991.

Court has led several of the most prominent enforcement actions of the past two years, including ASIC's A$250 million penalty case against ANZ and the Federal Court proceedings tied to Shield Master Fund parties.

Longo, an Italian-Australian lawyer who took the Chairman role in 2021, framed his farewell as a handover rather than a wind-down.

He said the agency will publish reports later this year on debt management, debt collection and motor vehicle financing, three areas the commission has flagged as next priorities under Court.

Outgoing ASIC Chairman Joe Longo used his final speech in the role to call for a ban on unlicensed communications about superannuation, naming the lead-generation pipelines that have funnelled customers into worthless schemes as a form of "industrial-scale misconduct" targeting Australian retirement savers.

Singapore Summit: Meet the largest APAC brokers you know (and those you still don't!)

Longo Uses Final Speech to Target "Industrial-Scale" Super Fraud

Speaking at the Financial Counselling Australia Conference in Cairns today (Thursday), Longo said the cold-call and online channels exploiting Australia's roughly A$4 trillion super system have produced cases where everyday savers "signed up for a free super check have instead lost their life savings".

He urged the federal government, which is consulting on options, to act at the source rather than chase individual operators after the damage is done.

The Chairman argued super advice should sit behind the same licensing wall that applies to other regulated professions, with anyone marketing such decisions to retail customers required to hold proper credentials before being allowed near another person's retirement money.

Lead-Generation Mills Tied to Shield, First Guardian Collapses

The proposal builds on ASIC 's broader push against the referral networks that fed investors into two of the highest-profile failures of Longo's term.

The regulator has tied much of the activity around the Shield Master Fund and the First Guardian Master Fund to telemarketers and lead generators that pushed customers to roll their superannuation into self-managed funds before steering them into the now-frozen products.

Longo said roughly A$421 million has been returned to investors in connection with those two cases so far, with enforcement against trustees, advisers and referral firms still working through the courts.

"If a model thrives on pressure, opacity, or harm, ASIC will step in," he said, signalling that the regulator's appetite for action against lead-generation operators is not winding down with his term.

The push also follows ASIC's public alert about cold-calling super scams issued last year, which told consumers to be on red alert for high-pressure switching offers.

Longo's argument is that consumer warnings alone do not work when the underlying lead-generation business model remains legal.

“Watchdogs Need to Both Bark and Bite”

Longo also pushed back on suggestions in some industry quarters that ASIC should resolve more matters quietly. "Watchdogs need to both bark and bite to be effective," he said, defending the public-facing enforcement posture that has defined his tenure.

"Confidence is the true currency of the financial system," Longo added, arguing that visible court action rather than private settlement is what restores public trust after large-scale misconduct.

The Chairman recapped an enforcement build-out that has more than doubled the number of formal investigations ASIC runs each year and roughly quadrupled the value of penalties obtained.

About A$411 million in civil penalties has been secured so far in the current fiscal year, following the regulator's record A$583 million returned to consumers in the second half of 2025.

AI and Agentic Tools Reshape the Scam Threat

Online fraud disruption was another running theme. ASIC has taken down close to 12,000 phishing and investment scam websites in the past year, building on a scam-site removal program that crossed 7,000 takedowns in the previous fiscal year.

Longo flagged agentic AI as the next pressure point for the regulator.

"No one was talking about agentic AI 12 months ago," he said, predicting that autonomous tools would push scam volumes higher rather than lower into 2026 by lowering the cost of building convincing fake platforms at scale.

Sarah Court Takes Over in June

Deputy Chairwoman Sarah Court will succeed Longo when his term ends next month, becoming the first woman to lead ASIC since the agency was established in 1991.

Court has led several of the most prominent enforcement actions of the past two years, including ASIC's A$250 million penalty case against ANZ and the Federal Court proceedings tied to Shield Master Fund parties.

Longo, an Italian-Australian lawyer who took the Chairman role in 2021, framed his farewell as a handover rather than a wind-down.

He said the agency will publish reports later this year on debt management, debt collection and motor vehicle financing, three areas the commission has flagged as next priorities under Court.

About the Author: Damian Chmiel
Damian Chmiel
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About the Author: Damian Chmiel
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia. His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch. Education: MA in Finance and Accounting, Cracow University of Economics
  • 3516 Articles
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