The partnership includes prominent brand placement during the December 21 fight and extends through next year.
“The last fight was a battle, but this rematch will be a war,” the popular boxing star commented.
Tyson Fury partners with XTB
Publicly listed
fintech company XTB (WSE: XTB)
has announced a strategic partnership with heavyweight boxing star Tyson Fury
ahead of his highly anticipated rematch against Oleksandr Usyk.
XTB Forms Strategic
Alliance With Tyson Fury Ahead of Saudi Rematch
The
collaboration comes as Fury prepares for the December 21 showdown at Kingdom
Arena in Riyadh, Saudi Arabia, where he aims to reclaim the undisputed
heavyweight title. The match, expected to draw massive global viewership,
follows their epic first encounter in May that attracted 560 million viewers
across 137 countries.
“I'm
coming back to reclaim my throne,” said Fury, whose social media presence
reaches over 10 million followers. “I’m proud to have XTB in my corner for
a fight that fans around the world can’t afford to miss.”
The
partnership extends beyond the upcoming fight, with XTB securing prominent logo
placement on Fury's boxing shorts and team outfits through 2025. This alliance
adds to XTB's broad roster of personalities from the fighting world, which
includes Conor
McGregor, a multi-weight UFC champion, and the collaboration with the
UAE Boxing Federation.
Omar Arnaout, CEO of XTB, Source: LinkedIn
“As a
global brand, we strive to engage in the world's foremost sports events that
showcase our leading market position, extensive reach, and business goals,” said
Omar Arnaout, CEO of XTB. “This highly anticipated rematch will capture the
attention of sports fans around the world, and I am excited that we will be
part of it.”
Marketing Through Sport
The deal
represents a long-term vision of XTB's marketing strategy. The fintech company,
which provides online investment services to over 1.21 million customers
globally, has been actively expanding its market reach through high-profile
sports partnerships.
This effort
began about a decade ago when
XTB sponsored the Vodafone Mercedes F1 racing team. At the time, it was one
of the first FX/CFD providers to invest in sports partnerships as a method for
enhancing brand recognition.
This
approach is now
employed by multiple brokers, and XTB’s portfolio of collaborations is
noteworthy. In September 2024, for example, the company partnered with Zlatan
Ibrahimović, a well-known figure in international sports.
Earlier, in
2023, Iker
Casillas—regarded as one of the greatest goalkeepers in history—joined XTB
as a brand ambassador. This relationship with the publicly listed investment
firm and the former Spanish national team captain reflects XTB’s long-term
marketing strategy.
Publicly listed
fintech company XTB (WSE: XTB)
has announced a strategic partnership with heavyweight boxing star Tyson Fury
ahead of his highly anticipated rematch against Oleksandr Usyk.
XTB Forms Strategic
Alliance With Tyson Fury Ahead of Saudi Rematch
The
collaboration comes as Fury prepares for the December 21 showdown at Kingdom
Arena in Riyadh, Saudi Arabia, where he aims to reclaim the undisputed
heavyweight title. The match, expected to draw massive global viewership,
follows their epic first encounter in May that attracted 560 million viewers
across 137 countries.
“I'm
coming back to reclaim my throne,” said Fury, whose social media presence
reaches over 10 million followers. “I’m proud to have XTB in my corner for
a fight that fans around the world can’t afford to miss.”
The
partnership extends beyond the upcoming fight, with XTB securing prominent logo
placement on Fury's boxing shorts and team outfits through 2025. This alliance
adds to XTB's broad roster of personalities from the fighting world, which
includes Conor
McGregor, a multi-weight UFC champion, and the collaboration with the
UAE Boxing Federation.
Omar Arnaout, CEO of XTB, Source: LinkedIn
“As a
global brand, we strive to engage in the world's foremost sports events that
showcase our leading market position, extensive reach, and business goals,” said
Omar Arnaout, CEO of XTB. “This highly anticipated rematch will capture the
attention of sports fans around the world, and I am excited that we will be
part of it.”
Marketing Through Sport
The deal
represents a long-term vision of XTB's marketing strategy. The fintech company,
which provides online investment services to over 1.21 million customers
globally, has been actively expanding its market reach through high-profile
sports partnerships.
This effort
began about a decade ago when
XTB sponsored the Vodafone Mercedes F1 racing team. At the time, it was one
of the first FX/CFD providers to invest in sports partnerships as a method for
enhancing brand recognition.
This
approach is now
employed by multiple brokers, and XTB’s portfolio of collaborations is
noteworthy. In September 2024, for example, the company partnered with Zlatan
Ibrahimović, a well-known figure in international sports.
Earlier, in
2023, Iker
Casillas—regarded as one of the greatest goalkeepers in history—joined XTB
as a brand ambassador. This relationship with the publicly listed investment
firm and the former Spanish national team captain reflects XTB’s long-term
marketing strategy.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
IG Group Expects About £300 Million Revenue in Q1 2026
Finance Magnates Awards 2026 – Nominations Now Open
Finance Magnates Awards 2026 – Nominations Now Open
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
