After partnering with high-profile athletes like Casillas and Ibrahimović, the company is now shifting its focus to emerging players.
Thirteen years ago, the fintech made its sports debut as a Formula 1 partner, now it’s adding tennis to its lineup.
Daniel Altmaier, with XTB's logo on his shirt
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia.
His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch.
Education:
MA in Finance and Accounting, Cracow University of Economics
IG Group Expects About £300 Million Revenue in Q1 2026
Finance Magnates Awards 2026 – Nominations Now Open
Finance Magnates Awards 2026 – Nominations Now Open
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
