After partnering with high-profile athletes like Casillas and Ibrahimović, the company is now shifting its focus to emerging players.
Thirteen years ago, the fintech made its sports debut as a Formula 1 partner, now it’s adding tennis to its lineup.
Daniel Altmaier, with XTB's logo on his shirt
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
With CFD Brokers Showing Interest in Futures, NinjaTrader Extends Access for EU Retail Traders
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Hannah Hill on Innovation, Branding & Award-Winning Technology | Executive Interview | AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
Executive Interview | Dor Eligula | Co-Founder & Chief Business Officer, BridgeWise | FMLS:25
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
In this session, Jonathan Fine form Ultimate Group speaks with Dor Eligula from Bridgewise, a fast-growing AI-powered research and analytics firm supporting brokers and exchanges worldwide.
We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
We close with a practical question: how retail investors can actually use AI without falling into common traps.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
