Polish investment platform XTB made its first foray into professional tennis by sponsoring 10 players during this year's Roland Garros tournament, marking a shift in the company's sports marketing approach toward what it calls “opportunistic marketing.”

XTB Serves Up Tennis Sponsorship at Roland Garros

The publicly listed fintech company (WSE: XTB), which provides online investment services to over 1.6 million users globally, supported players across 12 matches at the prestigious French Open. Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star Lois Boisson.

The Roland Garros appearance represents XTB's latest sports marketing venture, following partnerships with Formula 1's McLaren team, mixed martial arts organization KSW, and heavyweight boxer Tyson Fury.

The company has also worked with high-profile athletes including Jose Mourinho, Joanna Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.

Related: XTB UK Posts 120% Jump in Annual Profit Despite Revenue Decline: “Transition from a Pure CFD Broker”

Targeting Players from XTB Markets

XTB's tennis strategy focused on supporting players competing against top-ranked opponents, particularly those from markets where the company operates actively. The approach proved successful with several sponsored athletes advancing deep into the tournament.

“Our involvement in tennis fits perfectly with our strategy of building global brand recognition for XTB. We want to be present where the most important things happen in the world of sport,” said Szymon Szymański, Chief Growth Officer at XTB. “During Roland Garros, we supported players facing the world's top-ranked competitors, especially those from markets where we are active.”

The tournament, one of tennis's four Grand Slam events, offered significant exposure with prize money exceeding 56 million euros this year. XTB's presence alongside other major global brands provided the company with substantial international visibility during one of sport's most watched events.

Local Market Focus Continues

While pursuing global partnerships, XTB maintains its commitment to local markets. The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup in football, and partners with the boxing federation in the United Arab Emirates.

XTB's marketing investments have contributed to rapid growth across Europe. In May, the company became Poland's largest brokerage house by number of active trading accounts, according to KDPW data.

The Warsaw-listed company, founded in 2004, operates 12 offices worldwide and provides access to over 8,600 financial instruments including stocks, ETFs, and CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's platform supports 18 languages with 24/5 customer service availability.