After partnering with high-profile athletes like Casillas and Ibrahimović, the company is now shifting its focus to emerging players.
Thirteen years ago, the fintech made its sports debut as a Formula 1 partner, now it’s adding tennis to its lineup.
Daniel Altmaier, with XTB's logo on his shirt
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
Retail Trading & Prop Firms in 2025: Five Defining Trends - And One Prediction for 2026
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
Executive Interview | Charlotte Bullock | Chief Product Officer, Bank of London | FMLS:25
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this interview, we sat down with Charlotte Bullock, Head of Product at The Bank of London, previously at SAP and now shaping product at one of the sector’s most ambitious new banking players.
Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
We also cover the state of payments ahead of her appearance on the payments roundtable: the blockages financial firms face, the areas that still need fixing, and what a realistic solution looks like in 2026.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
In this conversation, we sit down with Drew Niv, CSO at ATFX Connect and one of the most influential figures in modern FX.
We speak about market structure, the institutional view on liquidity, and the sharp rise of prop trading, a sector Drew has been commenting on in recent months. Drew explains why he once dismissed prop trading, why his view changed, and what he now thinks the model means for brokers, clients and risk managers.
We explore subscription-fee dependency, the high reneging rate, and the long-term challenge: how brokers can build a more stable and honest version of the model. Drew also talks about the traffic advantage standalone prop firms have built and why brokers may still win in the long run if they take the right approach.
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
Executive Interview | Remonda Z. Kirketerp Møller| CEO & Founder Muinmos | FMLS:25
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this interview, Remonda Z. Kirketerp Møller, founder of Muinmos, breaks down the state of AI in regtech and what responsible adoption really looks like for brokers. We talk about rising fragmentation, the pressures around compliance accuracy, and why most firms are still in the early stages of AI maturity.
Ramanda also shares insights on regulator sandboxes, shifting expectations around accountability, and the current reality of MiCA licensing and passporting in Europe.
A concise look at where compliance, onboarding, and AI-driven processes are heading next.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
In this conversation, we speak with Aydin Bonabi, CEO and co-founder of Surveill, a firm focused on fraud detection and AI-driven compliance tools for financial institutions.
We start with Aydin’s view of the Summit and the challenges brokers face as fraud tactics grow more complex. He explains how firms can stay ahead through real-time signals, data patterns, and early-stage detection.
We also talk about AI training and why compliance teams often struggle to keep models accurate, fair, and aligned with regulatory expectations. Aydin breaks down what “good” AI training looks like inside a financial environment, including the importance of clean data, domain expertise, and human oversight.
He closes with a clear message: fraud is scaling, and so must the tools that stop it.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
