After partnering with high-profile athletes like Casillas and Ibrahimović, the company is now shifting its focus to emerging players.
Thirteen years ago, the fintech made its sports debut as a Formula 1 partner, now it’s adding tennis to its lineup.
Daniel Altmaier, with XTB's logo on his shirt
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year's Roland Garros tournament, marking a
shift in the company's sports marketing approach toward what it calls
“opportunistic marketing.”
XTB Serves Up Tennis Sponsorship at Roland Garros
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
XTB's
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world's
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis's four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB's presence
alongside other major global brands provided the company with substantial
international visibility during one of sport's most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland's Drifting Championships, Portugal's Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB's
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland's largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB's
platform supports 18 languages with 24/5 customer service availability.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Executive Interview | Kieran Duff | Head of UK Growth & Business Development, Darwinex | FMLS:25
Executive Interview | Kieran Duff | Head of UK Growth & Business Development, Darwinex | FMLS:25
Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Here is our conversation with Kieran Duff, who brings a rare dual view of the market as both a broker and a trader at Darwinex.
We begin with his take on the Summit and then turn to broker growth. Kieran shares one quick, practical tip brokers can use right now to improve performance. We also cover the rising spotlight on prop trading and whether it is good or bad for the trading industry.
Kieran explains where Darwinex sits on the CFDs-broker-meets-funding spectrum, and how the model differs from the typical setups seen across the market.
We finish with a look at how he uses AI in his daily workflow — both inside the brokerage and in his own trading.
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
Why does trust matter in financial news? #TrustedNews #FinanceNews #CapitalMarkets
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, in a world flooded with information, the difference lies in rigorous cross-checking, human scrutiny, and a commitment to publishing only factual, trustworthy reporting.
📰 Verified reporting
🔎 Human-led scrutiny
✅ Facts over noise
