Webull launched Managed Bond Portfolios today (Monday), handing its advisory arm discretion to buy and hold individual bonds on behalf of retail clients. The company built the service on technology from Moment, a New York fixed-income software firm, and is offering it only to U.S. investors.
Two strategies are available at launch. Enhanced Cash holds U.S. Treasury securities maturing within two years, takes a $500 minimum and charges 15 basis points a year.
High Income spreads money across investment-grade and high-yield debt, requires $2,000 and costs 30 basis points. Webull said the strategy aims for annualized income above 6% over time, which is a target and not a guarantee.
Pricing Undercuts the Separately Managed Account Market
Webull said individually managed bond portfolios have historically required minimums of $250,000 or more, with annual management fees of 0.50% to 1.00%. The company did not disclose where those figures come from.
Clients cannot choose their own bonds under either strategy. Webull Advisors decides what to buy, when to sell and how to reinvest, so both accounts are discretionary rather than self-directed.
That is a different proposition from the corporate bond trading Webull switched on in October 2025, where customers place their own orders at a 0.10% spread with a $10 per-trade minimum.
Many retail investors "still don't have the time, knowledge, or desire" to build bond portfolios themselves, said Matt Peterson, Webull's head of fixed income.
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Rival Platforms Have Sold Automated Bond Products Since 2024
Wealthfront started its Automated Bond Ladder in May 2024, which buys and rolls individual Treasury bills and notes on the client's behalf but goes no further out the credit curve than government paper.
Its terms are close to Webull's cheaper option: a $500 initial deposit and a 0.15% annual advisory fee, cut from 0.25% in June 2025.
Public.com rolled out a bond account in 2024 holding a fixed basket of corporate bonds at a $1,000 minimum, though investors opt into the basket themselves rather than handing over discretion.
In Europe, Trade Republic began selling bond ETFs in October 2025 from EUR 1, giving clients fund exposure instead of the individual securities and defined maturity dates Webull is selling.
Moment Supplies the Engine Behind the Accounts
Moment has been inside Webull's stack before. The two firms worked with Apex Fintech Solutions in 2024 to cut fractional bond orders on the platform to $100.
Founded by former Citadel Securities quantitative traders, Moment sells fixed-income trading, portfolio construction and operations software to brokers and wealth managers. It raised $78 million in a Series C round led by Index Ventures in May, taking total funding to $134 million.
Managed bond portfolios have "always been locked inside systems built for the wealthiest investors," said Ammer Soliman, Moment's chief operating officer and co-founder.
Fixed Income Joins a Fast-Moving Product Roadmap
Webull previewed managed bond portfolios at a mid-year investor event in New York on June 30, alongside an AI portfolio tool and wider private-market access through special purpose vehicles. Monday's launch is the first of those items to ship.
The company has run a steady release schedule this year, adding mutual funds inside IRA accounts in June.
Last week it put event contracts into its paper trading environment. Sara Schwartz, chief executive of Webull Advisors, called the new service "bond portfolio management that's historically been reserved for high-net-worth clients."
Webull reported first-quarter revenue of $159.9 million, up 36% year-over-year, alongside a net loss of $21.7 million as operating expenses rose 68%. Customer assets stood at $28.5 billion at the end of June, across 5.1 million funded accounts.
