Plus500 Extends Sponsorship of Atlético Madrid FC up to 2017

Does this mean the brokerage's management is planning on staying with a separate brand following a Playtech takeover?

Plus500 (LON:Plus) announced today that it has upgraded its sponsorship agreement from earlier this year with Club Atlético de Madrid, to be the main sponsor for the 2015/16 and 2016/17 seasons.

Plus500_sponsors_Atletico_MadridAs part of the agreement, the Plus500 logo will feature as Official Sponsor on the front of the home and away Atlético Madrid shirts for all matches, including the UEFA Champions League. Plus500 will enjoy a range of branding rights at the stadium and beyond, as well as a host of other sponsorship benefits.

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With Playtech takeover bid at bay, this could be a sign of the management’s plan to safeguard Plus500’s brand

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Interestingly, the statement says that both parties are actively considering extending the relationship for further seasons. As Playtech is in the process of taking over Plus500, this could be a sign from the broker’s management that they are planning on staying with a separate brand going forward.

Gal Haber, Chief Executive Officer of Plus500, said: “We are honoured to extend our partnership with such an illustrious football club as Atlético Madrid for at least 2 more seasons, which has established a strong pedigree for well over 100 years.”

“Atlético Madrid is a natural fit for us as Europe is our largest customer base, and we share with them a passion for striving for success whilst having an ethos of transparency and respect for our customers, fans, partners and employees. In addition, this partnership with one of the most successful clubs in Europe that plays in one of the most popular leagues in the world will help us in furthering our strategy of increasing our brand recognition and expanding our customer base globally.”

Miguel Ángel Gil Marín, Chief Executive Officer of Atlético Madrid, added: “We are delighted to have expanded the partnership agreement with Plus500. This is an exciting period for the club as – like Plus500 – we grow our international footprint. We believe that this partnership with Plus500 will support this progress, and we look forward to sharing our journey with them.”

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