partymarkets.com the spread betting service of PartyGaming, one of world’s largest online gaming companies, has rebranded and is now called intertrader.com. PartyGaming has also switched its white labelled platform from that of City Index to London Capital Group’s.

I’m not really sure why this happened but spread betting platforms are more or less similar as the betting requires much less tools and knowledge than equities, futures or even forex.

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Nonetheless, the combination of these two strong brands should create a very strong spread betting brand only if PartyGaming will invest heavily in marketing to its clients. This however is not going to be as easy as contrary to prevalent fools belief that gaming and spread betting/forex somehow intersect is completely wrong. Gaming and financial products are nothing alike and they don’t share the same audience and therefore gaming operators shouldn’t expect their clients to start betting on the NASDAQ out of sudden.

Spread betting if you don’t yet know is any of various types of wagering on the outcome of an event, where the pay-off is based on the accuracy of the wager, rather than a simple “win or lose” outcome, such as fixed-odds (or money-line) betting or parimutuel betting. A spread is a range of outcomes, and the bet is whether the outcome will be above or below the spread.

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