FXVC, a CySEC-regulated FX and CFDs broker, has extended its sponsorship deal with an English football club, Leeds United for one more year, as the club secures its position in the country’s top football league.
According to the press release shared with Finance Magnates, the contract between the two will allow the brokerage to promote itself through the football team’s social media and also around the pitch.
Commenting on the sponsorship extension, Jean Raphael Nahas, FXVC’s executive director, said: “We are proud to be the official partner of Leeds United. A club with such a great history and an even greater future ahead. The shared values of integrity, dedication, determination, desire to succeed, and — above all — commitment to our people, bind us together.”
Owned by Centralspot Trading, FXVC is targeting both retail and institutional clients with offerings, including forex, crypto, commodities, and stocks.
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The sponsorship extension came at a time when Leeds United was promoted to the English Premier League after 16 years. This will also help in the brokerage’s promotion as the club will play against all the top clubs in the country.
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“We are thrilled to announce the extended contract with FXVC for another year and look forward to the relationship developing further as we enter a new era in the Premier League,” Paul Bell, executive director for Leeds United, added.
“The partnership has gone from strength to strength and though there has been a lot of uncertainty through the COVID-19 pandemic we are delighted to continue with the company as an official sponsor.”
Sports sponsorships have become a preferred marketing channel for retail brokers. Earlier today, Finance Magnates reported on Libertex’s new sponsorship deal with Tottenham Hotspur, one of the top English football clubs.
After the incredible hike in global trading volumes from March to June, several forex brokers have headed to sponsor the Champions League Football teams. In a significant move to fight the catastrophe, Royal Forex donated €50,000 to AC Milan through its online trading brand ROinvesting.
Commenting on the massive 300% hike in trading volumes during the Corona Pandemic, Andreas Efstathiou, Senior Analyst at IronFX, said, “Market volatility is directly affecting the steep rise we’re seeing. Also, in the shadow of a looming financial crisis, people are actively looking for new income channels. They have time to learn more about trading and may feel like global events present a unique opportunity to make a profit. Forex trading has also been done online for many years, making it one of the most natural courses of action for new and dormant traders looking for profitable avenues.”