Hantec Markets to Promote CFD and Prop Brands with New UFC APAC Sponsorship

Thursday, 05/02/2026 | 06:11 GMT by Arnab Shome
  • Under the deal, the two brands will be placed across live events, broadcasts, and social media content for all UFC events in APAC.
  • UFC athletes will also promote the two brands through appearances, content, and creative campaigns.
UFC's iconic Octagon ring
UFC's iconic Octagon ring

Hantec Markets has noted the growing popularity of combat sports and has signed a multi-year sponsorship deal with UFC across the Asia-Pacific region. The agreement will allow Hantec to promote its contracts for differences (CFD) broker brand, as well as its prop trading arm, Hantec Trader.

Strengthening the Hantec Brand in APAC

The partnership, announced today (Thursday), will allow Hantec to place its two brands across live events, broadcasts, and social media content for all UFC events taking place in the Asia-Pacific region.

In addition, UFC athletes will promote the two brands through appearances, content, and creative campaigns.

Rajan Naik, CMO at Hantec Markets (Source: LinkedIn)

“This partnership with UFC is a strong statement of our long-term commitment to the Asia-Pacific region and to building a brand associated with trust, performance, and global credibility,” said Rajan Naik, Hantec’s Chief Marketing Officer.

UFC Is Becoming a Popular Sports Brand

The sponsorship deal comes as the popularity of mixed martial arts, particularly UFC, has been growing steadily in the Asia-Pacific region. A recent event in Sydney attracted 18,000 fans to a sold-out arena, setting an Australian box office record of AUD $14.4 million and becoming the highest-grossing indoor arena event in the country.

There is also strong demand for UFC in China and its autonomous regions. According to UFC, it has more than 700 million fans globally, with a significant share based in APAC.

In addition, the sport attracts a largely male audience. A study from a decade ago shows that around 70 per cent of UFC fans are male, while nearly 20 per cent of the overall fan base falls into an income bracket of more than $100,000 per year.

Notably, the UFC fan base closely matches the target audience for CFD and prop trading services.

“UFC’s global audience and reputation for excellence provide a strong platform to engage new traders, raise regional brand awareness, and present the wider Hantec group, including Hantec Trader,” Naik added.

Meanwhile, several other firms have also recognised the marketing value of UFC. Recently, Tradeify, a futures prop trading platform, signed a long-term partnership with UFC athlete Israel Adesanya. Pepperstone and eToro have also been among retail brokers that promoted their brands on the UFC Octagon.

Hantec Markets has noted the growing popularity of combat sports and has signed a multi-year sponsorship deal with UFC across the Asia-Pacific region. The agreement will allow Hantec to promote its contracts for differences (CFD) broker brand, as well as its prop trading arm, Hantec Trader.

Strengthening the Hantec Brand in APAC

The partnership, announced today (Thursday), will allow Hantec to place its two brands across live events, broadcasts, and social media content for all UFC events taking place in the Asia-Pacific region.

In addition, UFC athletes will promote the two brands through appearances, content, and creative campaigns.

Rajan Naik, CMO at Hantec Markets (Source: LinkedIn)

“This partnership with UFC is a strong statement of our long-term commitment to the Asia-Pacific region and to building a brand associated with trust, performance, and global credibility,” said Rajan Naik, Hantec’s Chief Marketing Officer.

UFC Is Becoming a Popular Sports Brand

The sponsorship deal comes as the popularity of mixed martial arts, particularly UFC, has been growing steadily in the Asia-Pacific region. A recent event in Sydney attracted 18,000 fans to a sold-out arena, setting an Australian box office record of AUD $14.4 million and becoming the highest-grossing indoor arena event in the country.

There is also strong demand for UFC in China and its autonomous regions. According to UFC, it has more than 700 million fans globally, with a significant share based in APAC.

In addition, the sport attracts a largely male audience. A study from a decade ago shows that around 70 per cent of UFC fans are male, while nearly 20 per cent of the overall fan base falls into an income bracket of more than $100,000 per year.

Notably, the UFC fan base closely matches the target audience for CFD and prop trading services.

“UFC’s global audience and reputation for excellence provide a strong platform to engage new traders, raise regional brand awareness, and present the wider Hantec group, including Hantec Trader,” Naik added.

Meanwhile, several other firms have also recognised the marketing value of UFC. Recently, Tradeify, a futures prop trading platform, signed a long-term partnership with UFC athlete Israel Adesanya. Pepperstone and eToro have also been among retail brokers that promoted their brands on the UFC Octagon.

About the Author: Arnab Shome
Arnab Shome
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About the Author: Arnab Shome
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
  • 7277 Articles
  • 133 Followers

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