Shift4 has unveiled a collaboration with Atlante, a division of the NHOA Group dedicated to the development of rapid and ultra-fast electric vehicle (EV) charging networks. The partnership aims to introduce a card-present payment solution for Atlante's EV charging stations across Southern Europe, enhancing accessibility and convenience for consumers while supporting green mobility initiatives.

Europe's EV Surge Spurs Innovations in Charging Infrastructure

The backdrop for this collaboration is the notable surge in electric vehicle adoption across Europe, which saw approximately 7.8 million EVs on European roads in 2022. Despite this growth, challenges persist in the region's EV infrastructure, notably in the realm of payment experiences at existing public charging stations, which have often been criticized for their complexity and inconvenience.

Sveta Bulshtein, the Vice President of Business Development at Shift4, commented: “Atlante represents the epitome of cutting-edge sustainable green technology, and together, we’re poised to revolutionize the way people interact with and pay for EV charging across Southern Europe, ushering in a more sustainable and technologically advanced future.”

In alignment with their commitment to fostering the adoption of eco-friendly transportation options, Atlante has joined forces with Shift4 to ensure a seamless payment experience at their EV charging stations. Through this strategic partnership, Atlante customers will benefit from a simplified payment process facilitated by Shift4's card-present acquiring services. Notably, consumers will have the flexibility to pay for their EV charging using their preferred payment cards without the necessity for proprietary apps or cards.

We've partnered with Atlante to provide a card-present payment solution for their EV charging stations across Southern Europe! 🔋🌍

We're proud to help make green mobility & zero-emission driving more accessible, convenient, & user-friendly for consumers: https://t.co/ughvT8jNfn pic.twitter.com/X6zXDgvKfO

— Shift4 (@Shift4) March 19, 2024

Expansion Plans Set for Streamlined EV Charging Payments

One of the advantages of this collaboration is the potential removal of third-party fees associated with existing EV charging payment methods, thereby providing consumers with greater price transparency and incentivizing the adoption of electric mobility solutions for a sustainable future. The rollout of Atlante and Shift4's card-present payments solution for EV charging has already commenced in Italy and France, with plans for expansion to Spain and Portugal slated for early 2024.

“Shift4’s expertise and cutting-edge technology in the payments ecosystem will enable our customers to charge with a frictionless and simplified transaction process, reinforcing our mission to empower sustainable mobility and drive towards a cleaner future,” Francesco Lamberti, the CTO of Atlante, said.