eToro has announced a collaboration with Formula One driver Pierre Gasly, extending its presence in the sport through a new partnership with the BWT Alpine driver.

The latest announcement builds on eToro's Formula One marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term activities. In January, the company became the exclusive trading and investment partner of the BWT Alpine Formula One Team for the 2026 season, marking its entry into Formula One sponsorship. At the same time, eToro also announced partnerships with four French Ligue 1 football clubs.

Gasly Joins eToro Formula One Campaign

Gasly drives for the BWT Alpine Formula One Team. The new agreement builds on eToro's existing partnership with the team by extending the collaboration to the individual driver.

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Under the partnership, eToro and Gasly will engage with Formula One fans and the platform's global user community through live events, social media content, podcast appearances and other digital activities.

Yoni Assia, Co-founder and Chief Executive Officer of eToro, said the company's partnership with the BWT Alpine Formula One Team was its "first step into Formula One."

He added that the collaboration with Gasly would allow eToro to connect with global audiences "in an even more personal and engaging way." Assia also said Gasly's approach reflects eToro's belief that success comes from "combining a long-term mindset with the right knowledge and tools."

Gasly to Share Behind-the-Scenes Formula One

According to the announcement, the collaboration is based on shared themes of community and innovation and is intended to engage both Formula One fans and eToro's global community.

Gasly said Formula One success is about "preparation, continuous learning and staying committed to your goals." He added that he and eToro share those values and plan to create content and experiences for fans. He also said the partnership would offer "a behind-the-scenes perspective" throughout the racing season.