XTB has signed a global partnership with Portuguese football club FC Porto. Under the agreement, the online trading and investment platform will become the sleeve sponsor of the club's men's first-team shirts in domestic competitions from the start of the 2026/27 season.

The FC Porto agreement follows XTB's partnership with Italian football club SSC Napoli announced in April, extending the broker's football sponsorship strategy across another major European league.

XTB Targets Europe, MENA Through FC Porto

The latest agreement will run for three years. XTB's branding will appear on FC Porto's match shirts in domestic competitions. The company will also receive advertising exposure through pitch-side LED boards, stadium videowalls, press room branding, and other promotional assets at Estádio do Dragão.

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The companies also plan to produce digital content, player-related marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term campaigns, and other promotional activities as part of the partnership.

Omar Arnaout, Chief Executive Officer of XTB, said the partnership would increase the company's visibility in Europe and strengthen its connection with football audiences. He said the collaboration would go beyond sponsorship and would also focus on "financial education and empowerment for a global fanbase."

XTB said the partnership also supports its regional strategy in the Middle East and North Africa.

Finance Magnates also reported that XTB had become a sponsor of FIBA and will be one of the main sponsors during the Basketball World Cups this year and next.

FC Porto Partnership Expands XTB Marketing Rights

Achraf Drid, Managing Director of XTB MENA, said the agreement supports the company's international expansion. He described the partnership as one that "bridges the gap between our trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term mission and the global standard of performance that our investors demand."

XTB said the agreement also includes digital communication rights, allowing the company to promote the partnership across its online channels.