eToro has secured sponsorship deals with four French top-flight clubs and entered Formula One through a partnership with BWT Alpine F1 Team. The trading platform is adding AS Monaco, LOSC Lille, Olympique Marseille and Olympique Lyonnais to its growing list of football partnerships, while becoming Alpine's exclusive trading and investment partner for the 2026 season.

The multi-year agreements, which begin with the 2025/26 season, make eToro the Official Trading Partner for all four Ligue 1 sides. Financial terms were not disclosed.

eToro Returns to Monaco After Previous Deal

The deal with AS Monaco marks a reunion between the club and the trading platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term. eToro previously served as Monaco's main partner starting in 2021, when the company's branding appeared on the front of the club's jerseys.

"Our previous collaboration was extremely positive for both organizations, which is why we are confident that this new chapter we are about to embark on together will once again be a fruitful one," said Thiago Scuro, AS Monaco's CEO.

AS Monaco is generally a well-regarded club among fintech companies. In 2024, sponsorship agreements with the club were also signed by zondacrypto, a cryptocurrency exchange originating from Poland, as well as Ebury.

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The partnerships give eToro visibility through pitch-side LED boards and media backdrops at matches. The company will also appear across the clubs' digital platforms and will run educational sessions and match-day events throughout the season.

LOSC Lille will feature eToro's logo on its jersey sleeves, the most prominent placement among the four deals.

“Beyond visibility, this is a meaningful collaboration,” added Olivier Létang, President at LOSC Lille. “eToro is an innovative, international company that shares our values of performance, transparency, and proximity to its community.”

Formula One Entry with Alpine Partnership

In a parallel move announced the same day, eToro secured a partnership with BWT Alpine Formula One Team for the 2026 season, becoming the team's exclusive trading and investment partner.

The Formula One deal represents eToro's entry into motorsport sponsorship as both the sport and retail investing continue growing globally. The partnership will focus on engaging fans through content and experiences throughout the season.

"We are proud to partner with BWT Alpine Formula One Team ahead of the 2026 season," said Yoni Assia, Co-founder and CEO at eToro. "Formula One is driven by innovation and a relentless commitment to improvement, which strongly align with eToro's mission to equip our users with the financial tools and education they need to meet their evolving investing goals."

Platform Builds Out European Sports Portfolio

eToro, which serves 40 million registered users across 75 countries, has positioned itself as one of Europe's most active sports sponsors. The company spent 10.7 million dollars on sports sponsorships during the 2024-25 season.

The platform extended its deal with Dutch club AZ Alkmaar last year and signed with Nottingham Forest FC in August 2025. The company maintains sponsorships with clubs in England's Premier League, Germany's Bundesliga and Italy's Serie A.

"Teaming up with Ligue 1 most prestigious clubs – Monaco, Lille, Marseille and Lyon – will help us enhance the sense of community and engagement central to both football and investing," said Valerie Kalifa, eToro's Director of Marketing for France.

eToro's expanding football presence comes as betting brands face tighter advertising restrictions in some European markets, creating opportunities for financial services platforms to fill sponsorship gaps.

The information emerged in the same week that the fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term announced layoffs affecting 7% of its global workforce, while the share price reacted by falling to record lows.

This article was updated at 12:00 PM CET to include information about eToro's partnership with BWT Alpine Formula One Team, which was announced after initial publication.