Trading and investment platform eToro has signed a multi‑year agreement to become the Official Trading Partner of Nottingham Forest FC for the 2025/26 season. The deal covers both the Men’s and Women’s teams.

The partnership comes as betting brands face new restrictions on Premier League shirt sponsorships. Retail trading platforms such as eToro are increasingly appearing in sports marketing.

In July this year, eToro began sponsoring Premiership Women’s Rugby. This made it the first company to sponsor both men’s and women’s title races. The company has also sponsored the men’s football league since 2023.

Expanding Sports Partnerships and Gender Focus

“By supporting both NottinghamForest’s Men’s and Women’s teams, we’re doubling down on our commitment to close the gender gap, in both the finance and sports spaces,” StephanieWilks‑Wiffen, Director of Marketing at eToro, said.

The NottinghamForest deal expands eToro’s involvement in sports alongside existing partnerships with CrystalPalace, Everton, and WestHamUnited.

The company’s LoudInvesting campaign aims to promote equality in sport and reduce the gender investment gap by making investing more accessible and visible.

Sports Sponsorship Expenditure

According to Matt House, CEO of SportQuake, eToro spent $10.7 million on sponsorships in 2024–25. This placed it among the top trading brands globally. While football is the main focus, opportunities also exist in F1, basketball, and regional sports. House noted that official club sponsorships provide cost-effective marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term for digital trading platforms.

Branding and Fan Engagement

Under the new agreement, eToro branding will appear across the CityGround on matchdays. This includes pitch‑side LED boards, stadium screens, and interview backdrops. The partnership also includes digital campaigns, a match‑day fan zone, and a season-long series of co‑branded content offering data-driven football insights.

eToro Reports First Earnings as Public

Meanwhile, eToro released its first earnings report as a public company. Net contribution rose 26% to $210 million in Q2 2025, up from $167 million a year earlier, while GAAP net income remained flat at $30.2 million. Adjusted net income, excluding $15 million in IPO-related costs, increased to $54.2 million.

Funded accounts grew 14% to 3.63 million, and assets under administration jumped 54% to $17.5 billion. Compared with Q1 2025, net contribution fell 3% and net income declined nearly 50%. The company ended June with $1.2 billion in cash and short-term investments.