eToro Expands Collaboration with AS Monaco, Becomes Main Partner

The company plans to work with the French club to make financial markets more accessible.

eToro, a leading social investment network, announced today that the company has expanded its collaboration with AS Monaco, one of the most famous professional football clubs in France. eToro has become the main partner of AS Monaco through a multi-year deal.

According to an official announcement shared with Finance Magnates, eToro will be featured on the front of the Red and White shirt for Uber Eats Ligue 1 matches. The multi-asset brokerage aims to make international financial markets more accessible than ever through the latest partnership with the French club.

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eToro first announced a partnership with AS Monaco in 2020. The social investment platform has strengthened its relationship with the French club in an effort to accelerate its global brand awareness.

Commenting on the latest partnership announcement, Valérie Kalifa, Marketing Director France at eToro, said: “We are delighted to take this new step with AS Monaco and bring another dimension to our collaboration. We are proud that our first front-of-shirt presence is on the AS Monaco shirt, which we will be supporting more than ever in the coming season. eToro’s vision is to open up the financial markets to everyone, and we see this partnership as an opportunity to reach out to the team’s fans and interest more people in investing.”

eToro’s Sponsorship Portfolio

Since the start of 2021, eToro has expanded its global sports sponsorship portfolio significantly. In May 2021, the broker became Rugby Australia’s sponsor for three years. During the last week of the same month, eToro announced a collaboration with Racing League. “We are very pleased that one year after the beginning of our collaboration, eToro has become the official main partner of AS Monaco. This is an opportunity to strengthen our ties with a company that, like us, places development, competitiveness and innovation at the heart of its concerns. The evolution of the partnership also demonstrates the attractiveness of AS Monaco. Together, we hope to experience a season full of emotions,” Oleg Petrov, Deputy CEO of AS Monaco, commented.

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