OANDA, a leading  Multi-Asset  Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically managed so that funds can continue to generate returns while keeping risk within fixed parameters. What Are Advantages or Disadvantages to Multi-Asset Investments?While multi-asset investing may better distribute risk, it should be known that a hindrance may be exerted upon potential returns.Indeed, multi-asset classes do not always perform as well as most stock funds due to containing other assets such as cash, bonds, or real estate investments. As a result, traders generally tend to gravitate towards target-date mutual funds, target allocation mutual funds, and ETFs.Multi-asset funds that fluctuate with an investor’s time scope are target-date mutual funds. Generally, target-date mutual funds run in congruence with an investor’s retirement age and are composed primarily of equities (85% to 90%) while the remaining is distributed to a money market or fixed income. Target allocation mutual funds are centered around an investor’s risk tolerance and are offered by most mutual fund companies. Equities compose between 20% to 85% of multi-asset funds and may also include international equities and bonds.Trading ETFs through contracts-for-difference (CFD) trading provides traders with a more immediate avenue to multi-asset investing with financial instruments such as precious metals, commodities, and currencies. The diversification that stems from the wake of multi-asset investing helps protect traders against unforeseen market pitfalls and volatility. However, these tend not to perform as effectively as the majority of stock funds in common years due to an allocation of assets. Read this Term trading services provider, announced today that the company has appointed Marcin Niewiadomski as Head of Europe. OANDA is planning to expand its operations in the European region.

According to the official announcement, Niewiadomski will continue his role as CEO of Dom Maklerski TMS Brokers SA (TMS) from Warsaw, Poland. Niewiadomski has a broad range of experience in international financial markets. He served as Director of  Marketing  Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have to handle the acquisition of traders, retaining them for a longer period of time or distinguishing between brokerage and competitors.What Are the Most Common Marketing Strategies Used by FX Brokers?This process can take shape in a variety of forms. Advertising is the most commonly deployed technique for forex marketing.This includes a marketing plan that touches on digital and traditional advertising. Advertising can include banner ads, notifications, newsletters, or other mechanisms for drawing attention to any brand or brokerage.Blog posting or other forms of search engine optimization (SEO) are also effective marketing tools for forex brokers.Well-organized and attractive pieces of content on websites are very useful for users and clients and have proven to be successful marketing strategies.Such efforts also enable websites to be found by those looking for what a broker offers and those who are looking for some knowledge about the trading industry. This can also help generate traffic on landing pages, converting sales. Social media has also rapidly evolved as a critical element of marketing.Forex brokers rely on social media such as Twitter, Facebook, or Linkedin for marketing needs, capable of reaching a huge audience. Ultimately marketing requires efforts on part of brokers to bridge the gap with their desired audience. In this instance, this means potential clients or existing ones. Read this Term and Product Development Department at Kredyt Bank between 2002 and 2006.

For the last 6 years, Niewiadomski has been working as CEO of TMS Brokers. He is currently managing the company’s digital transformation and extending both its product offering and geographical footprint. Additionally, he held various executive roles at RSA Group, Provident Polska, GMAC Bank and BRE Bank Securities.

Commenting on the latest announcement, David Hodge, Chief Revenue Officer and Chief Executive Officer of Europe and the Middle East with OANDA said: “An industry veteran with 25 years of experience in the financial services sector, Marcin was a clear choice for the Head of Europe. He brings with him unrivalled expertise in the financial services industry and a deep-seated understanding of the European market, which will be invaluable as we shape the firm's strategy in the years to come."

OANDA completed the acquisition of TMS in March after receiving approval from the Polish Financial Supervision Authority.

European Expansion

OANDA is planning to accelerate its expansion efforts in the European region with the latest announcement. Moreover, the broker highlighted the strategic importance of the company’s operations in Poland. In 2020, OANDA established a shared services center in the Polish city of Krakow. The center currently has nearly 100 employees.

"Having spent several years working hard to extend the TMS footprint into Spain, Germany, Latvia and Lithuania, I am looking forward to building on the foundations of the OANDA brand to accelerate business growth even further into the EU27 region," Niewiadomski said.