UK-based GKFX Financial Services limited, known by its GKFX brand, today announced the appointment of Daniel Lawrance as Director of Institutional Sales where he will manage the company’s institutional efforts within that division, including partnership focused efforts.

According to the company’s press release, GKFX’s Institutional division offers clients a multi-asset liquidity and execution capability via FIX API and through their online trading platforms, including white label partnerships.

The company also said it offers prime brokering services through that segment, where Mr. Lawrance will be positioned in his new role and tasked with growing GKFX’s business. The company maintains its FCA-regulated headquarters in London and was founded in 2010, and had recently launched an offering covered by Finance Magnates in a previous post in January.

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Commenting regarding his new role, Mr. Lawrance said in the press release: “This is a great opportunity for me, I believe GKFX’s technological capabilities and product range meets the needs of retail brokers globally.”

“I am looking forward to playing a key role in helping with the company’s expansion plans throughout the coming years,” he added.

According to information on a LinkedIn profile for Daniel Lawrance, he was senior institutional sales director at IG Markets for nearly 16 months, and previously with Saxo bank for nearly 7 years, after first starting at CMC Markets in 2003. He thus has broad FX industry experience for firms with UK presence.

The company’s managing director Jacob Plattner also added in the press release: “We are very excited to have Daniel joining our team in London.  The institutional division is one of our key focuses for 2016 and the foreseeable future.  Daniel has a wealth of experience in the sector and will add significant value to our institutional offering.  London is a very competitive market and we are very pleased that our business is attracting more and more talented people like Mr Lawrance. ”