GKFX just on-boarded a new CEO for its office in the Middle East. The company hired former ICM Capital institutional business development manager Khaled Guerbouz. The new CEO of the brokerage company will be based in Dubai.
The news comes as companies are increasingly looking for ways to diversify their business with ample presence outside of the European Union.
As companies continue looking for ways to expand their business, the Middle East has become one of the major focal points for the industry. The prominence of Dubai as a financial center attracted many new brokers to the city.
Everything You Need to Know to Profit from the DeFi HypeGo to article >>
Institutional & Retail Expansion
The direction GKFX is taking during these challenging times in Europe is to onboard a seasoned institutional sales professional. Guerbouz has been leading sales efforts for Alpha Capital Market and ICM Capital from Dubai.
While the EU retail market is becoming more and more difficult, the brokerage industry has been shifting its focus towards the institutional space. Guerbouz was Institutional Sales Manager at Alpha for over three years.
His most recent position was as Institutional Business Development Manager at ICM Capital over the past three years.
GKFX will be operating in Dubai via a representative office license. Guerbouz will be reporting to the company’s London headquarters.