ASIC-regulated FX broker EightCap has appointed forex marketing veteran Ollie Rosewell as its newest Chief Marketing Officer. He has already stepped into his new role earlier this month and will be based out of London.
Ollie joins EightCap with over two decades of experience in the financial services space, having most recently worked as the head of marketing at ETX Capital. During his over two-year-tenure with the FCA-regulated brand, he had taken a senior B2C marketing role responsible for brand positioning and improving its digital acquisition work and CRM strategy.
Prior to ETX Capital, Rosewell held a similar role as a senior B2C and B2B marketing executive at AFX Group. There he was tasked with commercial marketing and brand strategy across its group of brands.
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Additional stops also include a seven-year stint as a Senior Marketing Manager at UK spread better IG Group, and also worked as head of brand marketing at London Capital Group.
Australian brokers under pressure
EightCap is an online financial trading company based in Melbourne, Australia. The broker is regulated by the Australian Securities and Investments Commissions (ASIC) and provides online Forex and CFD trading solutions.
Rosewell will be tasked with steering EightCap’s global marketing functions at a time when the Aussie regulators are scrutinizing FX brokers’ activities in accepting foreign customers. ASIC-authorized firms were not happy with the new rules that require them to submit their customer data to the regulatory body for review, with some already decided to get rid of their overseas clients while others opted to migrate their accounts to offshore subsidiaries.
The affected brands include some of the biggest names in Australia’s forex brokerage industry such as AxiTrader, OANDA, and IC Markets. Finance Magnates have been closely following the ASIC’s recent rulings and how brokers have reacted to its updated regulations.