Analysts raise gold price forecasts to a 14-year high as central banks buy and traders brace for more volatility
After hitting $5,600 and crashing 9% in one session, gold's bull market thesis still holds - but the ride will not be smooth
Let's check the current gold and silver prices and the most up to date forecasts
The gold
price in 2026 has already delivered more drama than most commodities manage in
a decade. Bullion punched through $5,000 for the first time in history last
month, kept climbing to $5,595 an ounce, then shed nearly $1,200 in two days in
what turned out to be the metal's worst two-day rout since 1983. And yet Wall
Street's biggest commodity desks mostly shrugged, and raised their gold price
predictions.
A Reuters
poll of 30 analysts and traders now puts the median gold price forecast for
2026 at $4,746.50 per troy ounce, the highest annual consensus in Reuters
polling history going back to 2012. That same survey a year ago penciled in
$2,700 for this year. The gap between those two numbers is, in itself, the
story of how fast the world changed.
"We
are entering a period in which the legitimacy and resilience of the
institutions and systems that have underpinned global economic and geopolitical
stability for decades are being tested in ways not seen in a generation,"
said David Russell, CEO at precious metals dealer GoldCore. It is the kind of
statement that sounds hyperbolic until you look at the gold price chart.
Follow me on X for more gold market analysis: @ChmielD
One Nomination Sent the
Gold Price Into a Tailspin
The
catalyst for January's crash was not a data release or a central bank meeting.
It was a personnel announcement. When President Donald Trump named Kevin Warsh
to replace Jerome Powell as Federal Reserve chair on January 30, the
gold price fell 9% in a single session - its worst one-day performance in
years.
Traders
initially read Warsh as a hawkish pick, someone who might resist White House
pressure for looser monetary policy and keep the dollar supported. Gold closed
that day at $4,894 an ounce.
The
sell-off, in retrospect, looks more like a mass unwind of leveraged speculative
positions than a fundamental reassessment. Within days, the gold price bounced
back toward $5,100. By mid-February it has been consolidating in the
$4,900-$5,100 range - still roughly 65% above where it was a year ago.
"Gold's
thematic drivers remain positive and we believe investors' rationale for gold
allocations will not have changed," analysts at Deutsche Bank wrote
following the selloff.
Gold Price Predictions:
What the Major Banks Are Forecasting
How high
can gold go in 2026? The range of institutional gold price predictions is wide
- and the upper end of those forecasts has been climbing fast.
Institution
2026 Gold Price Forecast
Key Driver Cited
TD Securities
$5,000 quarterly avg; $5,455-$5,700 peak
Dollar weakness, Fed pivot
JPMorgan
$5,000 Q4 2026; $6,000 longer-term
800 tonnes central bank buying
Goldman Sachs
$5,400 (raised from $4,900)
De-dollarization, inflation
Reuters Poll Median
$4,746.50 annual average
Geopolitical risk, safe haven
Deutsche Bank
Positive; no floor change
Investor allocation rationale
Yardeni Research
$6,000 in 2026
Macro uncertainty
Bart Melek,
managing director and head of commodity strategy at TD Securities - one of the
most closely followed voices on commodity markets - put it plainly:
"Fundamentally, me and the team still like gold here." His base case
of a $5,000 quarterly average comes with a technical ceiling around $5,455, and
he does not rule out $5,700 given the volatility regime the market has entered.
Why Gold Will Surge?
The
structural forces behind these gold price predictions are not new, but they are
intensifying:
Central bank buying reached 863 tonnes in
2025 and is expected to remain historically elevated in 2026, as reserve
managers diversify away from US dollar assets
ETF demand surged 801 tonnes in 2025
- the second-largest annual inflow on record
De-dollarization pressures accelerated
after China reportedly advised domestic banks to reduce their enthusiasm
for US Treasuries, directly weakening the dollar and boosting gold
Real rates are expected to stay low
or fall further as the Fed navigates stubborn inflation alongside slowing
growth - historically one of the strongest environments for gold price
appreciation
Geopolitical risk from trade wars,
Venezuela, Iran, and unresolved tensions in Eastern Europe keeps the
safe-haven bid alive
Gold Price Technical
Analysis: What the Chart Is Saying
Looking at
the gold price chart, the uptrend established over the past two years remains
structurally intact. According to my chart reading, the roughly $1,000
correction from the
January 29 high is well within the bounds of a healthy technical pullback
given the pace of the preceding rally - one that took gold from around $4,300
to nearly $5,600 in a matter of weeks.
What has
formed, according to my chart analysis, is a consolidation range with
clearly defined boundaries:
Lower support: $4,550 - the late-December highs
that were retested as support during the January-February selloff. This
level held on a closing basis and remains the primary floor of the current
range
Upper resistance: $5,420 - the January 28 closing
peaks, which capped the move even as prices briefly touched $5,600
intraday on January 29
Intermediate support: $4,850 - currently acting as a
local pivot and the first line of defense in any renewed selling
Psychological resistance:
$5,000 -
the level gold needs to reclaim convincingly to restore broader bullish
momentum
Local February highs: ~$5,100 - the next meaningful
ceiling before a retest of all-time highs becomes credible
50-period EMA: ~$4,700 - the exponential moving
average that would come into play on a deeper pullback
According
to my technical analysis, the gold price is essentially range-bound between
$4,550 and $5,420. Trading within that range is noise. What matters for the
gold price prediction is which level breaks first.
To the
downside, a
sustained move below $4,550 would bring the more critical $4,000 zone into
focus - where the 200-day moving average converges with the November 2025
lows. Based on my technical analysis, a confirmed weekly close below that
cluster would be the strongest signal yet that the gold bull market, running
for several years now, has finally exhausted itself. Until that happens, the
trend deserves the benefit of the doubt.
Silver: The Wilder Bet
If the gold
price in January was dramatic, silver's was something else entirely. The metal hit
a lifetime high of $121.64 on January 29- up 147% over
the course of 2025 - before crashing to $89.70 within days. The Reuters poll
now forecasts a 2026 average silver price of $79.50 per ounce, up
from a $50 estimate made just in October.
Add in two-
and three-times leveraged retail products, and the move became parabolic. When
CME margin requirements rose, the unwind was equally brutal.
Silver's
dual identity - part safe-haven, part industrial metal - complicates the gold
price prediction parallel. On one hand:
The Silver Institute projects
a sixth consecutive annual market deficit in 2026, at
approximately 67 million ounces
Physical investment demand is
forecast to rise 20% to 227 million ounces - a three-year high
Data centers, EV production,
and AI infrastructure are growing end-uses
On the
other hand, solar panel manufacturers are actively reducing silver content per
unit to cut costs, and jewellery demand continues to weaken in key Asian
markets as high prices squeeze affordability.
Silver Demand Driver
2026 Trend
Direction
Physical investment
+20% to 227 Moz
Up
Industrial fabrication
-2% to ~650 Moz
Down
Solar PV (thrifting)
Declining per-unit use
Down
Data centers / AI
Growing end-use
Up
Jewellery (Asia)
Weakening at high prices
Down
LBMA inventories
Tightening but easing
Neutral
Frequently Asked Questions
About Gold Price
What is the gold price
today?
As of
mid-February 2026, the gold price is trading around $5,072 per ounce,
having recovered from a sharp correction after hitting an all-time high of
$5,595 on January 29, 2026. The price remains highly volatile - swings of
$100-200 in a single session have become routine in the current market
environment.
What is the gold price
prediction for 2026?
The median
gold price forecast for 2026, based on a Reuters poll of 30 analysts and
traders, is $4,746.50 per troy ounce - the highest annual
consensus in Reuters polling history dating back to 2012. Individual bank
targets vary widely: JPMorgan sees $5,055 by Q4 2026, Goldman Sachs targets
$5,400, TD Securities expects a quarterly average around $5,000, and Yardeni Research
has set a target of $6,000.
How high can gold go in
2026?
Most
institutional analysts believe gold can reach $5,000-$5,400 during
2026 under base case scenarios, with JPMorgan flagging $6,000 as a longer-term
possibility. On the more aggressive end, GoldSilver.com's data-driven analysis
outlines a case for prices between $8,700 and $9,000 before year-end, though
this represents a fringe scenario. The key variables are central bank demand,
Federal Reserve rate policy, and the trajectory of the US dollar.
Gold has
outperformed most major asset classes over the past two years, returning
approximately 65% in 2025 alone. Whether it remains a good
investment depends on your time horizon and risk tolerance. Analysts broadly
expect continued upside driven by central bank buying, dollar weakness, and
geopolitical uncertainty - but also warn that volatility at record price levels
is significant.
Will silver outperform
gold in 2026?
Yes. Silver
has already dramatically outperformed gold over the past 12 months,
rising 147% in 2025 versus gold's approximately 65% gain.
Whether it continues to do so depends heavily on industrial demand -
particularly from the solar panel sector, which is actively reducing silver
content per unit.
The gold
price in 2026 has already delivered more drama than most commodities manage in
a decade. Bullion punched through $5,000 for the first time in history last
month, kept climbing to $5,595 an ounce, then shed nearly $1,200 in two days in
what turned out to be the metal's worst two-day rout since 1983. And yet Wall
Street's biggest commodity desks mostly shrugged, and raised their gold price
predictions.
A Reuters
poll of 30 analysts and traders now puts the median gold price forecast for
2026 at $4,746.50 per troy ounce, the highest annual consensus in Reuters
polling history going back to 2012. That same survey a year ago penciled in
$2,700 for this year. The gap between those two numbers is, in itself, the
story of how fast the world changed.
"We
are entering a period in which the legitimacy and resilience of the
institutions and systems that have underpinned global economic and geopolitical
stability for decades are being tested in ways not seen in a generation,"
said David Russell, CEO at precious metals dealer GoldCore. It is the kind of
statement that sounds hyperbolic until you look at the gold price chart.
Follow me on X for more gold market analysis: @ChmielD
One Nomination Sent the
Gold Price Into a Tailspin
The
catalyst for January's crash was not a data release or a central bank meeting.
It was a personnel announcement. When President Donald Trump named Kevin Warsh
to replace Jerome Powell as Federal Reserve chair on January 30, the
gold price fell 9% in a single session - its worst one-day performance in
years.
Traders
initially read Warsh as a hawkish pick, someone who might resist White House
pressure for looser monetary policy and keep the dollar supported. Gold closed
that day at $4,894 an ounce.
The
sell-off, in retrospect, looks more like a mass unwind of leveraged speculative
positions than a fundamental reassessment. Within days, the gold price bounced
back toward $5,100. By mid-February it has been consolidating in the
$4,900-$5,100 range - still roughly 65% above where it was a year ago.
"Gold's
thematic drivers remain positive and we believe investors' rationale for gold
allocations will not have changed," analysts at Deutsche Bank wrote
following the selloff.
Gold Price Predictions:
What the Major Banks Are Forecasting
How high
can gold go in 2026? The range of institutional gold price predictions is wide
- and the upper end of those forecasts has been climbing fast.
Institution
2026 Gold Price Forecast
Key Driver Cited
TD Securities
$5,000 quarterly avg; $5,455-$5,700 peak
Dollar weakness, Fed pivot
JPMorgan
$5,000 Q4 2026; $6,000 longer-term
800 tonnes central bank buying
Goldman Sachs
$5,400 (raised from $4,900)
De-dollarization, inflation
Reuters Poll Median
$4,746.50 annual average
Geopolitical risk, safe haven
Deutsche Bank
Positive; no floor change
Investor allocation rationale
Yardeni Research
$6,000 in 2026
Macro uncertainty
Bart Melek,
managing director and head of commodity strategy at TD Securities - one of the
most closely followed voices on commodity markets - put it plainly:
"Fundamentally, me and the team still like gold here." His base case
of a $5,000 quarterly average comes with a technical ceiling around $5,455, and
he does not rule out $5,700 given the volatility regime the market has entered.
Why Gold Will Surge?
The
structural forces behind these gold price predictions are not new, but they are
intensifying:
Central bank buying reached 863 tonnes in
2025 and is expected to remain historically elevated in 2026, as reserve
managers diversify away from US dollar assets
ETF demand surged 801 tonnes in 2025
- the second-largest annual inflow on record
De-dollarization pressures accelerated
after China reportedly advised domestic banks to reduce their enthusiasm
for US Treasuries, directly weakening the dollar and boosting gold
Real rates are expected to stay low
or fall further as the Fed navigates stubborn inflation alongside slowing
growth - historically one of the strongest environments for gold price
appreciation
Geopolitical risk from trade wars,
Venezuela, Iran, and unresolved tensions in Eastern Europe keeps the
safe-haven bid alive
Gold Price Technical
Analysis: What the Chart Is Saying
Looking at
the gold price chart, the uptrend established over the past two years remains
structurally intact. According to my chart reading, the roughly $1,000
correction from the
January 29 high is well within the bounds of a healthy technical pullback
given the pace of the preceding rally - one that took gold from around $4,300
to nearly $5,600 in a matter of weeks.
What has
formed, according to my chart analysis, is a consolidation range with
clearly defined boundaries:
Lower support: $4,550 - the late-December highs
that were retested as support during the January-February selloff. This
level held on a closing basis and remains the primary floor of the current
range
Upper resistance: $5,420 - the January 28 closing
peaks, which capped the move even as prices briefly touched $5,600
intraday on January 29
Intermediate support: $4,850 - currently acting as a
local pivot and the first line of defense in any renewed selling
Psychological resistance:
$5,000 -
the level gold needs to reclaim convincingly to restore broader bullish
momentum
Local February highs: ~$5,100 - the next meaningful
ceiling before a retest of all-time highs becomes credible
50-period EMA: ~$4,700 - the exponential moving
average that would come into play on a deeper pullback
According
to my technical analysis, the gold price is essentially range-bound between
$4,550 and $5,420. Trading within that range is noise. What matters for the
gold price prediction is which level breaks first.
To the
downside, a
sustained move below $4,550 would bring the more critical $4,000 zone into
focus - where the 200-day moving average converges with the November 2025
lows. Based on my technical analysis, a confirmed weekly close below that
cluster would be the strongest signal yet that the gold bull market, running
for several years now, has finally exhausted itself. Until that happens, the
trend deserves the benefit of the doubt.
Silver: The Wilder Bet
If the gold
price in January was dramatic, silver's was something else entirely. The metal hit
a lifetime high of $121.64 on January 29- up 147% over
the course of 2025 - before crashing to $89.70 within days. The Reuters poll
now forecasts a 2026 average silver price of $79.50 per ounce, up
from a $50 estimate made just in October.
Add in two-
and three-times leveraged retail products, and the move became parabolic. When
CME margin requirements rose, the unwind was equally brutal.
Silver's
dual identity - part safe-haven, part industrial metal - complicates the gold
price prediction parallel. On one hand:
The Silver Institute projects
a sixth consecutive annual market deficit in 2026, at
approximately 67 million ounces
Physical investment demand is
forecast to rise 20% to 227 million ounces - a three-year high
Data centers, EV production,
and AI infrastructure are growing end-uses
On the
other hand, solar panel manufacturers are actively reducing silver content per
unit to cut costs, and jewellery demand continues to weaken in key Asian
markets as high prices squeeze affordability.
Silver Demand Driver
2026 Trend
Direction
Physical investment
+20% to 227 Moz
Up
Industrial fabrication
-2% to ~650 Moz
Down
Solar PV (thrifting)
Declining per-unit use
Down
Data centers / AI
Growing end-use
Up
Jewellery (Asia)
Weakening at high prices
Down
LBMA inventories
Tightening but easing
Neutral
Frequently Asked Questions
About Gold Price
What is the gold price
today?
As of
mid-February 2026, the gold price is trading around $5,072 per ounce,
having recovered from a sharp correction after hitting an all-time high of
$5,595 on January 29, 2026. The price remains highly volatile - swings of
$100-200 in a single session have become routine in the current market
environment.
What is the gold price
prediction for 2026?
The median
gold price forecast for 2026, based on a Reuters poll of 30 analysts and
traders, is $4,746.50 per troy ounce - the highest annual
consensus in Reuters polling history dating back to 2012. Individual bank
targets vary widely: JPMorgan sees $5,055 by Q4 2026, Goldman Sachs targets
$5,400, TD Securities expects a quarterly average around $5,000, and Yardeni Research
has set a target of $6,000.
How high can gold go in
2026?
Most
institutional analysts believe gold can reach $5,000-$5,400 during
2026 under base case scenarios, with JPMorgan flagging $6,000 as a longer-term
possibility. On the more aggressive end, GoldSilver.com's data-driven analysis
outlines a case for prices between $8,700 and $9,000 before year-end, though
this represents a fringe scenario. The key variables are central bank demand,
Federal Reserve rate policy, and the trajectory of the US dollar.
Gold has
outperformed most major asset classes over the past two years, returning
approximately 65% in 2025 alone. Whether it remains a good
investment depends on your time horizon and risk tolerance. Analysts broadly
expect continued upside driven by central bank buying, dollar weakness, and
geopolitical uncertainty - but also warn that volatility at record price levels
is significant.
Will silver outperform
gold in 2026?
Yes. Silver
has already dramatically outperformed gold over the past 12 months,
rising 147% in 2025 versus gold's approximately 65% gain.
Whether it continues to do so depends heavily on industrial demand -
particularly from the solar panel sector, which is actively reducing silver
content per unit.
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
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- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
At iFX Dubai, Scale Trade CEO Arutyun Iskandaryan and Senior Sales Manager Daniel Kovalenko break down why brokerages are ditching the "build-it-yourself" approach for modular, self-hosted trading platforms like ST Trader. @scaletrade2101
Discover what the fastest route to market looks like for new and established brokers seeking control without complexity.
In this executive interview, you'll learn:
- Why the demand for multi-asset trading and tighter regulation is forcing brokers to adopt flexible, scalable platforms.
- How Scale Trade ensures fast launch (1-2 weeks) and seamless migration without operational downtime.
- The key regional differences driving platform requirements (Compliance in Europe, Mobile in Asia, Payments in the Middle East).
- Scale Trade's four major trends shaping broker technology, including the role of AI in risk management.
Scale Trade's ready-made, self-hosted ecosystem delivers everything a broker needs—from price feeds and risk management to flexible liquidity, allowing them to focus on business growth, not becoming a software company.
#financemagnates #ScaleTrade #BrokerTechnology #TradingPlatform #FinTech #ModularPlatform #STTrader #GoToMarket
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
How Prop Firms Scale Without Breaking Tech Stacks | Axcera Executive Interview
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
In this Finance Magnates executive interview, Dora Christofi, Head of Marketing at Finance Magnates, speaks with Herman Shaho, Co-Founder & CPO at Axcera, about what prop firms often get wrong when scaling, and how the right CRM infrastructure can support growth.
Shaho explains why many prop firms break once they grow beyond the early stage, after stacking too many disconnected tools. He also shares how Axcera approaches customisation, with technology that fits the firm’s needs rather than forcing the firm to fit a template.
“The firm doesn’t need to adapt to the software, our software adapts to the firm,” Shaho says.
The interview follows Axcera’s recognition at the Finance Magnates Awards 2025, where the company won Best Prop Trading Technology Provider.
#FinanceMagnates #axcera #PropTrading #ProprietaryTrading #PropFirms #Fintech #TradingTechnology #CRM #Brokerage #WhiteLabel #Automation #AIinFintech #RiskManagement #DubaiFintech #CyprusFintech
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
Sami Saleh from Hola Prime on Fast Payouts and Full Transparency @HolaPrime_Global
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview
In this Finance Magnates interview, Sami Saleh, Director of Growth at Hola Prime, shares what sets the firm apart, with a strong focus on one-hour payouts. @HolaPrime_Global
Sami Saleh also explains Hola Prime’s recently introduced Payout Transparency Report, giving traders clear, date-wise visibility into payout processing timings.
Watch the full interview to learn how Hola Prime approaches payout speed, transparency, and trader experience.
#FinanceMagnates #HolaPrime #SamiSaleh #PropTrading #Trading #Traders #Payouts #FastPayouts #Transparency #Forex #CFDTrading #Fintech #OnlineTrading #TradingCommunity #Interview