Elon Musk’s plans for a finance app are well documented and pre-date his Twitter acquisition.
Acquiring a Rhode Island Currency Transmitter License and other licenses positions X for crypto.
Elon Musk's moves towards crypto
Over the past few years, Elon Musk has appeared to influence the crypto markets almost by accident, and without becoming an advocate for crypto. When he tweeted about Dogecoin, the cost of the coin rose, and when he posted (accidentally or knowingly, we can’t be sure) images from NFT collections, prices temporarily shot up on those collections.
And, of course, Tesla, for a very short time, accepted bitcoin payments, while also holding BTC on its balance sheet. In fact, it still holds BTC, but less than before, and bitcoin payments have yet to be reinstated.
All of which brings us to X, formerly known as Twitter, and now under Musk’s stewardship as owner and chief pot-stirrer. The changes have flown in thick and fast since Musk took over, and a key pivot that appears to be in process is a turn towards X as not just a social media app, but also as a payments platform. And if X is to be used for payments, then how exactly does crypto fit into the equation?
Rhode Island Currency Transmitter License Acquired
The latest round of speculation among crypto observers came at the end of August when it became known that X had acquired a Rhode Island Currency Transmitter License. This is a requirement under Rhode Island law for businesses that want to transmit money for customers, and it also extends to cryptocurrency, being required (according to official documents) for “maintaining control of virtual currency or transactions in virtual currency on behalf of others.”
What’s more, this is the eighth state for which X has acquired this type of license, but the Rhode Island license seems like a strategic acquisition, as it’s one of 23 that make up a Multi-state Licensing Agreement for Financial Services Companies, thereby covering X not only in Rhode Island, but across 22 states at the same time.
Acquiring these licenses certainly moves X towards a capacity for crypto integration, but they are not exclusively for crypto use and are used also by businesses dealing in traditional payments. We might ask then, whether there are any other indications that Musk intends to take X in a crypto-integrated direction.
This echoes Twitter’s agreement with the trading platform eToro, initiated in April this year, whereby searching for a stock or crypto ticker on Twitter/X brings up price charts and the option to click straight through to eToro. It’s not primarily crypto-oriented, but crypto becomes part of the package when finance-related changes are implemented.
We might ask, then, whether there are any other indications that Musk intends to take X in a crypto direction.
X/Twitter user numbers projected to 2024
Twitter Crypto Links Predate Musk
As mentioned, Musk’s tweets have covered Doge and NFTs, and Tesla temporarily accepted BTC payments. Also, there was also a brief stint earlier this year when theTwitter logo was temporarily changed to a Doge logo. All of this caused plenty of amused chatter but, aside from the Tesla BTC payments, it isn’t substantial.
Looking back at Twitter when the original Co-Founder Jack Dorsey was in charge, we can find that an interest in blockchain integration has been present for some time. In 2021, Dorsey enabled a BTC tipping service, and in 2022, that was extended to include Ether. That same year saw the inclusion of a facility for users to link their accounts with NFTs in their possession, along with a partnership with the payments platform Stripe to pilot enabling USDC stablecoin payments.
Experiments with the Everything App
After Musk took over, he stated the direction in which he wanted to take Twitter, drawing unambiguous comparisons with Chinese app WeChat: “If you’re in China, you kind of live on WeChat. It does everything, sort of like Twitter, plus PayPal, plus a whole bunch of things, and all rolled into one, with a great interface.”
And, he also said: "Where you sort of have a high trust situation, then payments, whether it's crypto or fiat, can make a lot of sense.”
This brings us to Musk’s rebranding of Twitter as X, which relates back to his 1999 plans for an online bank called X.com, which he said at the time (according to Musk's biographer, Walter Isaacson, and confirmed by Musk) was to incorporate all financial needs, with instant transactions.
In explaining this, Isaacson cited a revealing quote from Musk, from that period: “If you fix all the reasons why a consumer would take money out of the system, then [X.com] will be the place where all the money is, and that would make it a multi trillion-dollar company.”
X.com went on, after a merger with Peter Thiel’s Confinity, to become PayPal, a name that Musk wasn’t in favor of. In fact, he stated that: “If you want to take over the world’s financial system, then X is the better name.”
That’s a line which should be at the forefront of our thoughts when considering why Musk took Twitter and changed its name to that two decades old favorite of his: X. Although if anyone is still in any doubt about his intentions, here are Musk’s words to Isaacson, from just before the Twitter takeover: “I am very excited about finally implementing X.com as it should have been done, using Twitter as an accelerant!”
In addition, Musk has talked about using X to “conduct your entire financial world” (keep in mind that the entire financial world now includes crypto), and famously tweeted about his vision for “the everything app.”
The Most Entertaining Outcome
It’s clear that payment platform functions are integral to Musk’s plans to turn X, formerly Twitter, into that all-inclusive everything app. And, as crypto marches on and gains acceptance, while Musk is evidently tuned into the crypto space and its memes, it’s increasingly apparent that crypto is likely to feature in those plans for the app. This likelihood is backed up by X’s newly acquired currency transmitter licenses and carries on from earlier implementations made by the previous ownership.
It’s also worth taking note of another line from Musk, broadcasted to the world through X: "the most entertaining outcome is the most likely."
Keeping that message in mind, we should ask, what now is the most entertaining outcome for X? Is it to stay close to the orthodoxies of traditional finance, or to integrate crypto, and all its disruptive potential?
Over the past few years, Elon Musk has appeared to influence the crypto markets almost by accident, and without becoming an advocate for crypto. When he tweeted about Dogecoin, the cost of the coin rose, and when he posted (accidentally or knowingly, we can’t be sure) images from NFT collections, prices temporarily shot up on those collections.
And, of course, Tesla, for a very short time, accepted bitcoin payments, while also holding BTC on its balance sheet. In fact, it still holds BTC, but less than before, and bitcoin payments have yet to be reinstated.
All of which brings us to X, formerly known as Twitter, and now under Musk’s stewardship as owner and chief pot-stirrer. The changes have flown in thick and fast since Musk took over, and a key pivot that appears to be in process is a turn towards X as not just a social media app, but also as a payments platform. And if X is to be used for payments, then how exactly does crypto fit into the equation?
Rhode Island Currency Transmitter License Acquired
The latest round of speculation among crypto observers came at the end of August when it became known that X had acquired a Rhode Island Currency Transmitter License. This is a requirement under Rhode Island law for businesses that want to transmit money for customers, and it also extends to cryptocurrency, being required (according to official documents) for “maintaining control of virtual currency or transactions in virtual currency on behalf of others.”
What’s more, this is the eighth state for which X has acquired this type of license, but the Rhode Island license seems like a strategic acquisition, as it’s one of 23 that make up a Multi-state Licensing Agreement for Financial Services Companies, thereby covering X not only in Rhode Island, but across 22 states at the same time.
Acquiring these licenses certainly moves X towards a capacity for crypto integration, but they are not exclusively for crypto use and are used also by businesses dealing in traditional payments. We might ask then, whether there are any other indications that Musk intends to take X in a crypto-integrated direction.
This echoes Twitter’s agreement with the trading platform eToro, initiated in April this year, whereby searching for a stock or crypto ticker on Twitter/X brings up price charts and the option to click straight through to eToro. It’s not primarily crypto-oriented, but crypto becomes part of the package when finance-related changes are implemented.
We might ask, then, whether there are any other indications that Musk intends to take X in a crypto direction.
X/Twitter user numbers projected to 2024
Twitter Crypto Links Predate Musk
As mentioned, Musk’s tweets have covered Doge and NFTs, and Tesla temporarily accepted BTC payments. Also, there was also a brief stint earlier this year when theTwitter logo was temporarily changed to a Doge logo. All of this caused plenty of amused chatter but, aside from the Tesla BTC payments, it isn’t substantial.
Looking back at Twitter when the original Co-Founder Jack Dorsey was in charge, we can find that an interest in blockchain integration has been present for some time. In 2021, Dorsey enabled a BTC tipping service, and in 2022, that was extended to include Ether. That same year saw the inclusion of a facility for users to link their accounts with NFTs in their possession, along with a partnership with the payments platform Stripe to pilot enabling USDC stablecoin payments.
Experiments with the Everything App
After Musk took over, he stated the direction in which he wanted to take Twitter, drawing unambiguous comparisons with Chinese app WeChat: “If you’re in China, you kind of live on WeChat. It does everything, sort of like Twitter, plus PayPal, plus a whole bunch of things, and all rolled into one, with a great interface.”
And, he also said: "Where you sort of have a high trust situation, then payments, whether it's crypto or fiat, can make a lot of sense.”
This brings us to Musk’s rebranding of Twitter as X, which relates back to his 1999 plans for an online bank called X.com, which he said at the time (according to Musk's biographer, Walter Isaacson, and confirmed by Musk) was to incorporate all financial needs, with instant transactions.
In explaining this, Isaacson cited a revealing quote from Musk, from that period: “If you fix all the reasons why a consumer would take money out of the system, then [X.com] will be the place where all the money is, and that would make it a multi trillion-dollar company.”
X.com went on, after a merger with Peter Thiel’s Confinity, to become PayPal, a name that Musk wasn’t in favor of. In fact, he stated that: “If you want to take over the world’s financial system, then X is the better name.”
That’s a line which should be at the forefront of our thoughts when considering why Musk took Twitter and changed its name to that two decades old favorite of his: X. Although if anyone is still in any doubt about his intentions, here are Musk’s words to Isaacson, from just before the Twitter takeover: “I am very excited about finally implementing X.com as it should have been done, using Twitter as an accelerant!”
In addition, Musk has talked about using X to “conduct your entire financial world” (keep in mind that the entire financial world now includes crypto), and famously tweeted about his vision for “the everything app.”
The Most Entertaining Outcome
It’s clear that payment platform functions are integral to Musk’s plans to turn X, formerly Twitter, into that all-inclusive everything app. And, as crypto marches on and gains acceptance, while Musk is evidently tuned into the crypto space and its memes, it’s increasingly apparent that crypto is likely to feature in those plans for the app. This likelihood is backed up by X’s newly acquired currency transmitter licenses and carries on from earlier implementations made by the previous ownership.
It’s also worth taking note of another line from Musk, broadcasted to the world through X: "the most entertaining outcome is the most likely."
Keeping that message in mind, we should ask, what now is the most entertaining outcome for X? Is it to stay close to the orthodoxies of traditional finance, or to integrate crypto, and all its disruptive potential?
Sam White is a writer and journalist from the UK who covers cryptocurrencies and web3, with a particular interest in NFTs and the crossover between art and finance. His work, on a wide variety of topics, has appeared on platforms including The Spectator, Vice and Hacker Noon.
Bitcoin Bounces Back Above $90K, Giving Traders a Thanksgiving Lift
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official