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Football
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Payments
Ebury Picks F.C. Copenhagen as Launchpad for Its Nordic Growth Strategy
2025-11-19T14:12:52.987+02:00
Ebury opens office Copenhagen and announces new sports partnership.
The deal with F.C. Copenhagen follows Ebury's global playbook of targeting football clubs.
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Brokers
BlackBull Markets Partners with Auckland FC as Premium Sponsor
2025-09-22T08:57:46.191+02:00
The FX broker secures a deal with defending A-League champions.
The company also announces a zero-spread offering for prime account holders
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Analysis
FX Brokers Skimmed £22M from Premier League Clubs in Summer Transfer Window
2025-09-03T14:51:03.518+02:00
Data from Glyde reveals how Forex companies quietly pocket millions from European football transfers.
Liverpool hit hardest with £3.6m in hidden currency costs despite record spending spree.
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CryptoCurrency
Newcastle United Signs Multi-Year Crypto Exchange Deal
2025-08-28T09:56:33.726+02:00
The Premier League club inked a new partnership, making BYDFi official cryptocurrency partner.
Crypto sports sponsorship spending reached $565 million in the 2024/25 season.
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Payments
Corpay Partners with New Zealand Football as Official FX Provider Ahead of World Cup
2025-08-21T08:52:03.272+02:00
The corporate payments company secures sponsorship deal ahead of 2026 games.
For Corpay, this is another sports partnership following its support of West Ham FC and the UFC.
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Brokers
Bayern Star Luis Díaz Joins Forces with FX Broker Weltrade
2025-08-12T08:26:05.709+02:00
The player has become brand ambassador for Russian trading platform as part of their “Faster, Better, Stronger” campaign targeting Asian markets.
“Speed and precision are everything – on the field and in life,” Díaz commented.
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Brokers
iFOREX Europe Signs Deal with with Hungarian Football Champions
2025-07-28T09:08:51.071+02:00
The brokerage has partnered with Ferencvárosi TC as their official back-of-shirt sponsor starting next season.
The deal expands the trading platform's European sports portfolio alongside existing partnerships with PSV Eindhoven and Lech Poznań.
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Brokers
Mitrade Partners Argentine Football Association in Asia Push
2025-07-22T08:41:27.583+02:00
Melbourne-based trading platform capitalizes on Messi-fueled football craze across the APAC region.
Binance and PU Prime have also partnered with Argentine football in recent years.
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Brokers
Japanese World Cup Hero Keisuke Honda Teams Up with Retail Broker Titan FX
2025-06-02T11:16:49.165+02:00
The football legend from Japan has been named Global Brand Ambassador for forex broker Titan FX.
Honda, who has raised $98 million for his AI-focused venture capital fund, brings significant social media reach to the partnership.
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Executive Moves
iFOREX Names Innovation Chief, Marketing Head and Renews PSV Eindohven Deal
2025-02-11T10:43:59.246+02:00
Hemi Algranaty will implement AI tools, while Pavlos Antoniou will oversee the development of the company’s offerings in Europe.
The FX/CFD broker also continues to focus on football as a key promotional channel.
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Regulation
CFTC Targets Crypto.com for Super Bowl Trades: Will Robinhood Be Next?
2025-02-04T09:07:23.309+02:00
The regulator has investigated Crypto.com's sports-related event contracts developed by Kalshi.
It raises questions about similar offerings through Robinhood's newly announced Pro Football Championship Market.
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CryptoCurrency
zondacrypto Adds AS Monaco to Growing Sports Portfolio
2024-10-24T19:30:00.000+02:00
The French Ligue 1 team joins the lineup of football clubs partnering with the crypto exchange.
The platform previously announced separate deals with Italian Juventus and Atalanta.
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Brokers
AvaTrade Kicks Off Another Season with UAE Pro League
2024-10-14T08:33:34.912+02:00
The football league has renewed its sponsorship agreement with the CFD broker for 2024/25.
AvaTrade is also sponsoring Formula One's Aston Martin Aramco Cognizant Team.
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Brokers
Exclusive: Zlatan Ibrahimović Becomes Official Ambassador of XTB
2024-09-22T19:30:00.000+02:00
The fintech partners with football legend, coinciding with the company's 20th anniversary and logo refresh.
The partnership includes a multi-country media campaign, Finance Magnates has learned.
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Exchanges
Bitget Becomes Sponsor of Football League Featuring Lewandowski, Mbappé, and Vinícius Jr
2024-09-19T06:00:00.000+02:00
The exchange partners with LALIGA as the official crypto partner for Asian and Latin American regions.
The multi-million dollar deal aims to boost crypto adoption in emerging markets.
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Brokers
Forex Broker ZERO Markets Enters Premier League Arena with Wolves Partnership
2024-08-13T11:44:10.253+02:00
The company had previously promoted itself through sports but never in the top tier of English football.
Wolverhampton Wanderers also have a history of partnerships with financial companies.
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Payments
The UK's Football Club Millwall Signs Multi-Year Deal with Fintech Startup MyGuava
2024-07-03T11:28:10.953+02:00
The financial technology company will become a new front-of-shirt sponsor starting from the 2024/25 season.
The long-term deal includes, among others, exclusive Millwall-designed payment cards.
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Exchanges
Crypto Exchange BingX Expands Chelsea FC Deal, Becomes Training Kit Sponsor
2024-07-01T11:21:11.883+02:00
The platform celebrates with a drone "airdrop" of new kits at Stamford Bridge.
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Retail FX
West Ham United Names Intuit QuickBooks as Sleeve Sponsor in Expanded Deal
2024-07-01T10:00:00.000+02:00
This move comes a few months after the company became the club's official accounting software partner.
West Ham has a long history of collaborations with financial firms and FX/CFD brokers.
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CryptoCurrency
HTX Taps Singapore Football Star as Chief Safeguarding Officer
2024-06-17T09:06:53.500+02:00
Hassan Sunny becomes the new brand ambassador in the Asian markets.
The exchange capitalizes on his popularity after the last continental championship qualifier match.
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FinTech
The Kingdom Bank Scores Partnership with West Ham United
2024-03-06T12:40:09.402+02:00
The multi-season agreement signals collaboration between the bank and the Club in the Eastern Caribbean.
It offers customers to win matchday packages, including flights to London and signed merchandise.
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Retail FX
These 10 Football Clubs Can Ensure Marketing Success of Your FX, CFD Brand
2024-02-25T16:00:00.000+02:00
Manchester's jerseys are the most popular in the UK, offering sponsorship opportunities.
Football's global fanbase makes club sponsorships key for FX/CFDs brands' visibility.
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Retail FX
eToro Kicks Off a Three-Year Sponsorship with Australian Football League
2023-11-02T10:27:01.874+02:00
eToro became the Official Trading and Investing Platform of the A-Leagues for three years.
The partnership includes branding on jerseys, substitution boards, and a digital presence.
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Retail FX
FC Barcelona Star Trades Cleats for Trading Platform as OANDA's Ambassador
2023-09-14T13:03:06.501+02:00
OANDA signed the first brand ambassador in its history.
The company has set its sights on one of the best footballers in the world, Lewandowski.
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FinTech
Corpay Enters the Premier League with Aston Villa Football Club Partnership
2023-09-06T14:21:49.228+02:00
The company joined Aston Villa Football Club as their Official FX Partner.
The deal will provide advanced currency risk management and global payment solutions.
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