FCA-regulated prime brokerage and execution venue IS Prime has partnered with TradAir, the Israel-based provider of cloud trading technology solutions, to extend its multi-asset liquidity distribution.

The combined effort will leverage TradAir’s infrastructure and IS Prime’s price aggregation and matching capabilities to expand the companies’ institutional client base while continuing to service the retail brokerage, mid-sized institutions, and active professional traders.

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More specifically, this collaboration enables banks and brokers to view and trade directly against IS Prime liquidity while allowing TradAir’s clients to benefit from a reduced latency and improved pricing when they opt to take IS Prime’s liquidity.

IS Prime, part of the ISAM Capital Markets Group, is a prime of prime business owned by the London-based hedge fund International Standard Asset Management. The group offers liquidity aggregation, prime of prime, agency execution, and non-fx liquidity. It has recently expanded its cooperation with a number of technology partners, including most recently with institutional trading platform Integral OCXTM.

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TradAir offers its customers ‎access to FX liquidity sourced from major bank and non-bank liquidity ‎providers, delivered via TradAir’s HTML5 eFX platform. The technology developer positioned itself as an ideal partner for many brokerages as the company deploys its servers in several locations, including London, New York, Singapore, and Tel Aviv.‎

TradAir has recently raised $11 million in a Series D funding round, led by GF Investments and the family office of Harvey Golub, the former CEO of American Express.

Commenting on the news, Jonathan Brewer, Managing Partner at IS Prime said: “Expanding our distribution to TradAir’s client base on a disclosed basis allows us to provide these firms with the most competitive pricing possible.”

Brian Andreyko, TradAir’s Chief Business Officer, added: “We are pleased to add IS Prime to our growing network of partners. Combining IS Prime’s unique pricing and services with TradAir’s customized software offering allows our mutual clients to further optimize execution quality.”